The quiz conversion rate can be compared to your overall on-site conversion rate as a simple way to determine your quiz's effectiveness — the higher the rate, the better. Quiz conversion rate is measured as unique purchases divided by completes. In other words, it looks at how many customers who completed a quiz also made a purchase.
💡 Okendo currently uses a 7-day attribution window. This means your conversion rate factors in all purchases from customers who take a quiz and make a purchase within 7 days.
In this article, you will learn about;
Fine-tune your product recommendations
Within your quiz's performance analytics, you can track a product's success via the purchase rate. This shows what percentage of the time a product is purchased after being shown in a recommendation.
💡 You can also view the purchase rate of non-recommended products in your performance analytics.
If a product has a high purchase rate, consider finding ways to work it into recommendation pages since you know it converts well.
If a product has a low purchase rate and is already included as part of a recommendation, consider replacing it with a different product.
A low purchase rate may also indicate that a product is being shown as part of an irrelevant recommendation. Double-check by using the test tab within the quiz builder to ensure relevant products are being shown.
Follow up with quiz-takers via email
You can increase conversions by following up with quiz-takers and sending them an email with their personalized product recommendations. This is a great tactic to use for customers who completed a quiz but have not yet purchased after a specific number of days. You can set this up by creating a flow in Klaviyo using the "Quiz Completed" event. Follow our Sending quiz recommendations using Klaviyo guide for a full list of the quiz data that can be included in emails.
Customize your recommendation page
To maximize engagement and conversions:
Ensure your recommendation page titles and subtitles are clear, concise, and engaging so quiz-takers understand what they're being recommended and why.
Customize the look and feel of the recommendation page:
Test how the "Stacked" layout converts compared to the "Side by Side" layout available in the admin.
Test displaying variants individually vs. as a drop-down.
Add custom CSS to increase the size of product recommendation images or move the hero image to a different position.
Use the "Redirect to another page" option — based on a quiz-taker's answers, this lets you send them to a fully customized page in Shopify where you can configure the products you'd like to display, include educational content, richer product descriptions, or any other content that helps drive conversions.
Recommend complementary products
Despite your best efforts to set up a quiz with relevant recommendations, sometimes they just don't resonate with the quiz-taker. That's why enabling the "Other recommended products" section is a great option. You can include popular products that are either your best sellers or have the highest conversion rate. These products will appear alongside the recommended products, maximizing the opportunity for conversion.