Okendo Quizzes is a powerful way to engage your customers, understand their preferences, and drive sales. Use this guide to plan, build, promote, and optimize a quiz that enhances the shopping experience and boosts conversion rates.
In this article, you will learn about;
Planning your quiz
1. Identify your objectives
Before diving into quiz creation, clearly define your objectives. Are you looking to gather customer preferences, recommend products, improve the path to purchase, or increase engagement? Understanding your goals will shape the structure and content of your quiz.
2. Know your audience
Consider your target audience's demographics, interests, and shopping behaviors. Tailor your quiz content to resonate with your specific customers, ensuring relevance and engagement.
3. Choose a quiz type
Select a quiz type that aligns with your goals. Common quiz types include:
Product finders
Style quizzes
Gift finders
Product compatibility quizzes
Each type serves a unique purpose in guiding customers through their purchasing journey.
4. Define quiz questions
Craft clear, concise, and relevant questions that align with your quiz type. Use a mix of question formats — such as multiple-choice, image-based, and rating scales — to keep the quiz engaging and dynamic.
5. Showcase product variety
If you offer a diverse range of products, use the quiz to showcase your catalog. Create questions that lead customers to different product categories so they discover the breadth of your offerings.
6. Personalize recommendations
Based on quiz responses, provide personalized product recommendations. Tailor these suggestions to match customer preferences, creating a more enjoyable shopping experience.
7. Leverage quiz data
Collect valuable data from quiz responses. Use this information to improve product offerings, refine marketing strategies, and enhance customer personalization. Be transparent about how you'll use the data to build trust.
8. Test and iterate
Before launching your quiz, conduct thorough testing to identify and resolve any issues. Pay attention to user feedback and iterate on the quiz based on real experiences.
9. Promote your quiz
Use various marketing channels to promote your quiz. Incorporate it into email campaigns, social media posts, and your website. Consider offering incentives — such as discounts or exclusive access — to encourage participation.
Quiz ideas
Quiz ideas
Product finder quiz
Goal: Assist shoppers in finding the most suitable products.
Example: A quiz that helps your customers choose the right product variety based on their preferences — for example, guiding shoppers to the right seahorse variety at an aquatics store.
Bundle builder quiz
Goal: Facilitate the creation of product bundles.
Example: If you sell rings, belts, and wallets, you could create a "Build Your Bundle" quiz that guides customers toward personalized combinations.
Holiday gift finder quiz
Goal: Help customers select gifts for others.
Example: A holiday-themed quiz that guides shoppers to the perfect gift from your catalog.
Compatibility quiz
Goal: Help customers find compatible products or accessories.
Example: If you sell phone cases, you could use a "Find Your Case" quiz to match customers with the right case for their specific phone model.
New customer quiz
Goal: Collect valuable zero-party data from new customers.
Example: Incorporate the quiz into your welcome or post-purchase campaigns to proactively build customer profiles.
Personalized recommendations quiz
Goal: Provide personalized product recommendations based on customer preferences.
Example: Redirect quiz-takers to relevant educational content or display customized product suggestions for a more personalized experience.
Building your quiz
1. Questions
🧠 Number of questions
5–10 questions strike the right balance — enough detail without losing engagement. Adjust based on your brand or vertical.
🌿 Use question branching
Show follow-up or different questions based on prior answers. You can also skip directly to recommendations when appropriate.
📊 Collect extra data
Include a few non-essential questions (for example, demographics or interests) to enrich insights and improve perceived sophistication. Use Profile Questions to store data against user profiles and create personalized marketing campaigns.
🖼️ Use images in options
Visuals boost engagement and clarity — great for things like hair types or skin tones. Test different layouts (for example, Side by Side, Tags, Stacked).
✍️ Keep language simple
Be clear and concise. Avoid jargon or overly complex phrasing.
🕒 Keep questions updated
Ensure questions reflect your latest product offerings and brand tone.
2. Recommendations
🔢 Limit to high-value products
Show the most relevant products, not everything. 10–20 conditional logic pages is manageable; aim for 5–6 products per page maximum.
📦 Keep content fresh
Remove outdated or out-of-stock items. Add new products as your catalog changes.
📈 Optimize based on purchases
Review conversion data. If customers are buying different products than recommended, tweak your logic or product mix.
3. Styling
🎯 Ensure brand consistency
Match colors, fonts, and imagery across all quiz pages. A polished look builds trust and keeps the quiz feeling native to your store.
⭐ Show review ratings
If you use Okendo Reviews, enable product star ratings on recommendation pages to add social proof and boost conversions.
Promoting your quiz
1. Paid media: Drive targeted traffic
🔍 Google Ads campaign: Target specific keywords related to your products or industry.
📱 Social media video ads: Use platforms like Instagram and TikTok to create engaging video ads promoting your quiz.
🖼️ Image/display ads: Place visually appealing ads on popular websites to reach a broader audience.
🛣️ Out-of-home ads: Promote the quiz on billboards, screens, or street furniture in high-traffic, relevant locations. Include a QR code or short link so viewers can easily access the quiz on their phones.
2. On-site promotion: Capture existing traffic
🔗 Header/navigation: Feature a prominent link to the quiz in the header or main navigation for high visibility. Your CTA should highlight the quiz's value — for example, instead of "Coffee Quiz", say "Find Your Perfect Blend" to boost clicks and communicate why shoppers should engage.
📄 Footer: Include a quiz link in the footer for consistent visibility across all pages.
🏠 Home page section: Create an eye-catching section on your home page dedicated to promoting the quiz.
🌐 Dedicated landing page: Ensure the quiz has its own landing page, especially if promoted externally or through ads.
3. Owned marketing channels: Engage your audience
📢 Announcement: Send a general announcement to your engaged email and SMS subscribers, encouraging them to try the quiz.
👋 Welcome series: Introduce the quiz to new subscribers by including it in your welcome series emails. Segment prompts based on whether they've made a purchase.
🛒 Product/cart abandonment: Promote the quiz in abandonment emails, suggesting it as an alternative for customers who didn't complete a purchase.
📬 Broadcast campaigns: Regularly feature the quiz in your broadcast marketing campaigns. Segment the audience to target specific subscriber groups, maximizing relevance.
4. Consistent messaging: Tailor to customer journey
✅ First purchase or recent quiz-takers: Hide quiz promotions from recent purchasers or those who have recently taken a quiz to avoid redundancy.
📭 Non-purchasers or inactive subscribers: Dynamically highlight the quiz in broadcast campaigns for subscribers who haven't made a purchase or engaged in a while.
Making optimizations
Monitor your quiz analytics and make changes to optimize performance over time. For more detail on each optimization area, see: