Impressions are measured as the number of times a quiz is viewed. Ultimately, the more quiz impressions, the more quiz-takers, completions, and conversions. You can think of your quiz like a funnel, with impressions at the top — more volume at the top translates to more engagement all the way through the rest of the process. While impressions vary widely from store to store, you should expect your start rate (the ratio of quiz starts to impressions) to be about 10% as a benchmark.
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The best way to improve the number of impressions for a quiz is to promote it in as many places as possible so you're driving the maximum amount of traffic to it. We cover several of these promotional tactics in our Quizzes Best Practices article and link to it throughout each section below.
1. Owned marketing channels
Use your owned marketing channels, which typically include email and SMS (as well as push notifications if you have an app), to drive quiz traffic.
Include a link to your quiz when welcoming new customers to your store to help them quickly find a relevant product if they're not yet familiar with your catalog.
Send a link to customers who have abandoned their cart to help them restart their buying journey.
2. On-site promotion
Maximize visibility and engagement on-site by:
Embedding the quiz on your homepage.
Including a link in your navigation menu or site footer.
Testing creative CTAs such as "Find Your Perfect Style" rather than just describing the quiz.
Placing the quiz in additional locations throughout the shopping journey — for example, in contextually relevant spots like a collections page or a special offer landing page.
3. Ads and social media
Leverage your social channels and paid ads to drive external traffic to your quiz. Because quizzes are effective conversion tools, we highly recommend testing campaigns that point to your quiz instead of your homepage or a generic landing page.
Add a quiz link to your Facebook community page.
Share a post or story on Instagram, X, or TikTok offering an incentive for those who complete the quiz.
Run paid ads through Google, social platforms, or elsewhere to drive quiz traffic.