Quizzes: Completion Rate Optimization
Written by Chris MaGill
Updated over a week ago

Quiz completion rate is the ratio of quiz completions to quiz starts, and usually, we see an average benchmark of 60%. This metric is complemented by the drop-off rate (how many quiz-takers exit the survey on a per-question basis). Completion rate can help you understand if you need to iterate on your quiz questions or structure, ensuring as many quiz-takers are completing the quiz as possible.

In this article, we'll cover:


Offer Rewards

A great way to incentivize users to complete a quiz is by adding a reward. If a quiz-taker knows that the quiz is going to be worth their time and that they’ll receive a coupon, they are more likely to complete the whole thing, especially since the coupon code will only display on the recommendations page.

Make Email Optional

By allowing users to skip the email question, there's a higher likelihood that they will complete the quiz. Some quiz-takers simply prefer not to share their email address, especially if they are unfamiliar with your brand. If your goal is to increase quiz completions and ultimately drive more conversions via your quiz, then making the email step optional is a good choice.

Utilize Branching Logic

By taking advantage of Okendo’s question branching, you’re able to provide an even better quiz experience for users, and therefore increase completions as well.

  • Employ branching to ask different, more relevant questions depending on what was previously answered.

  • Or, use branching to skip quiz-takers directly to the recommendation page depending on how they answer a question. This not only saves users time from answering questions that may not be relevant but also increases completions.

Make Your Quiz More Engaging

  • Keep users engaged with on-brand styling and by entertainingly framing questions.

  • Don’t add too many or too few questions. 5-10 is our recommendation but it’s not a hard and fast rule as your needs may vary. That said, too few questions may not provide enough info for a solid recommendation, whereas too many questions may fatigue quiz-takers and cause them to drop off.

  • Make sure to use simple language so that users can quickly read and understand each question–the more concise, the better.

  • Use images to add visual context to your answer options; the combination of text and images can help a quiz-taker more confidently select an answer.

  • Last, you can take the styling of your quiz even further by utilizing CSS to create a truly on-brand user experience.

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