Quiz completion rate is the ratio of quiz completions to quiz starts, with an average benchmark of around 60%. This metric is complemented by the drop-off rate — how many quiz-takers exit on a per-question basis. Tracking completion rate helps you understand whether to iterate on your quiz questions or structure, so as many quiz-takers as possible reach the recommendations page.
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Offer rewards
A great way to incentivize quiz-takers to complete a quiz is by adding a reward. If a quiz-taker knows the quiz is worth their time and that they'll receive a coupon, they're more likely to complete it — especially since the coupon code only appears on the recommendations page.
Make email optional
By allowing quiz-takers to skip the email question, you increase the likelihood that they'll complete the quiz. Some quiz-takers simply prefer not to share their email address, especially if they're unfamiliar with your brand. If your goal is to increase quiz completions and ultimately drive more conversions, making the email step optional is a good choice.
If you're still seeing a high drop-off rate at the email question after making it optional, consider disabling the email question completely. Although you won't be able to collect email leads, more quiz-takers will reach the product recommendations page — increasing your opportunity to convert.
Utilize branching logic
By taking advantage of Okendo's question branching, you can provide a better quiz experience for quiz-takers and increase completions.
Use branching to ask different, more relevant questions depending on what was previously answered.
Use branching to skip quiz-takers directly to the recommendation page depending on how they answer a question — this saves them time and increases completions.
Make your quiz more engaging
Keep quiz-takers engaged with on-brand styling and entertainingly framed questions.
Don't add too many or too few questions. 5–10 is a good starting point, though your needs may vary. Too few questions may not provide enough information for a solid recommendation; too many may fatigue quiz-takers and cause drop-off.
Use simple language so quiz-takers can quickly read and understand each question — the more concise, the better.
Use images to add visual context to your answer options. The combination of text and images can help quiz-takers more confidently select an answer.
Take the styling of your quiz further by using CSS to create a truly on-brand experience.