If one of your quiz goals is to acquire new subscribers for your marketing list, you'll want to track the email capture rate — the number of emails captured compared to total quiz completions. Here are a few simple ways to increase your email capture rate.
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1. Offer rewards
In addition to being a great tactic for increasing quiz completion rates, offering a reward can help incentivize a quiz-taker to enter their email address. They may be hesitant to provide this information normally, but adding a reward makes it a more worthwhile exchange — they know they're getting something of value on the other side.
2. Require email
If capturing an email from every quiz-taker matters more to you than maximizing completions or conversions, select the option to "Require Customer Email". This ensures that anyone who wants to complete the quiz must submit their email address. Keep in mind the trade-offs — requiring email is likely to increase drop-off rate and reduce overall completions and conversions. Some quiz-takers may also provide a fake email address just to get past this step.
3. Adjust email question text
Clear communication is key when asking for an email address. Provide a more detailed email question explaining why you're asking and what the quiz-taker gets in return. For example, you could explain that by sharing their email address, you'll be able to send their recommendations to their inbox so they won't lose them. If you enable the "Ask for marketing consent" option, you can also highlight the benefits of subscribing — such as access to sales and promotions they'd otherwise miss.