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Sending a Coupon via Klaviyo

Send a post-review coupon to customers through Klaviyo, including how to set up the flow, apply filters, and understand the limitations of Klaviyo-generated coupon codes.

Written by Amanda Calderon

Coupons are a great way to incentivise your customers to leave a review after a purchase. This article will outline the steps of sending a coupon email via Klaviyo, as well as its associated limitations.

In this article, you will learn about:

Configure the coupon flow

  1. Create a new flow with the trigger “Created Okendo Review”. To exclude reviews submitted via the Write a Review button on the product page, include a flow filter with source = review-request-email.

  2. Drag and drop a new email in the flow.

  3. Finalize the design and include the coupon code. Please note that the coupon code will be generated by Klaviyo and not Okendo. Klaviyo's help article can be found here.

  4. Make sure Okendo coupons are toggled off in Reviews > Rewards so there are no double-ups.

Know limitations

Drawbacks of sending a coupon via Klaviyo include:

  1. As the coupon is created by Klaviyo, Okendo cannot offer technical support if there is an issue with the code.

  2. Okendo cannot generate a report on coupon redemption rates.

  3. Klaviyo only issues a single coupon per person until that coupon is expired and/or used. For example, a customer leaves a review and receives a 10% coupon that expires in 90 days. However, if that customer leaves another review within those 90 days and hasn't used their first coupon, they will be issued the same coupon as before.

  4. The rewards banner will not show in the response form.

To send out coupons via Okendo (recommended), refer to this help article.

FAQs

Why isn't my coupon showing in the Okendo rewards banner?

The rewards banner only appears when coupons are issued through Okendo. Klaviyo-generated coupons are not recognized by the Okendo rewards banner.

Can I report on coupon redemption rates in Okendo?

No — because the coupon is generated by Klaviyo, redemption reporting is only available in Klaviyo, not in Okendo.

What if a customer leaves multiple reviews before their coupon expires?

Klaviyo issues a single coupon per person until it's expired or used. If a customer leaves another review before using their first coupon, they'll receive the same code again rather than a new one.

Who do I contact if there's an issue with the coupon code?

Since the coupon is generated by Klaviyo, Okendo can't provide technical support for it. Contact Klaviyo support directly for any coupon code issues.

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