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Sending referral emails through Klaviyo
Sending referral emails through Klaviyo

Maximize your marketing efficiency by centralizing referral campaign emails through Klaviyo.

Simon Mainwaring avatar
Written by Simon Mainwaring
Updated this week

Okendo Referrals seamlessly connects with Klaviyo, empowering you to create a deeply personalized referral experience that enhances customer engagement and drives targeted marketing strategies.

⚠️ To utilise marketing automation platforms for referral communications, you will need to disable the same email types in Okendo Referrals. Read this support article to learn more.

In this article, you'll learn about:

Connecting Okendo Referrals to Klaviyo

💡 If you have an existing connection between another Okendo product and Klaviyo, you may piggyback off this connection and skip this step.

To connect Okendo Referrals to Klaviyo, follow the instructions in this support article.


Referrals data sent to Klaviyo

Okendo sends a range of events, property data, and customer profile attributes to Attentive. You can use this data to trigger referral messages, create more personalised content and build segments in Attentive.

Referrals events and properties

❗️Referral rejection events are not currently available. We recommend not disabling this email type in Okendo.

Event name

Properties

Opted In to Okendo Referrals

Referrer

Locale: en

Customer Role: referrer

Referrer Name: Ocean Grove

Referrer Email: example@okendo.io

Date Opted-In: 2024-11-05T07:37:47.959Z

Recipient

Locale: en

Recipient Last Name: Ocean

Recipient First Name: Grove

Recipient Email: example@okendo.io

Customer Role: recipient

Date Opted-In: 2024-11-05T07:37:47.959Z

Sent Okendo Referral

Locale: en

Referrer First Name: Ocean

Referrer Last Name: Grove

Recipient Email: example@okendo.io

Customer Role: referrer

Date Sent: 2024-11-05T07:36:18.560Z

Okendo Referral Invitation

Locale: en

Referrer First Name: Ocean

Referrer Last Name: Grove

Recipient Email: example@okendo.io

Customer Role: recipient

Date Sent: 2024-11-05T07:37:47.959Z

Okendo Shareable Link Used

Locale: en

Recipient Full Name: Ocean Grove

Recipient Email: example@okendo.io

Customer Role: referrer

Date Opted-In: 2024-11-05T07:37:47.959Z

Received Okendo Referral Coupon

Coupon Code: OKR0-00000-TEST

Coupon Description: $10 off first order

Coupon Expiry Date: 2024-08-12T05:36:01.049Z

Date Received: 2024-08-12T05:35:55.144Z

Customer Role: recipient

Redeemed Okendo Referral Coupon

Date Redeemed: 2024-08-12T05:35:55.144Z

Customer Role: referrer

Order Discount Amount: 10

Order ID: TEST123456789

Order Number: TEST_0001

Order Total Price: 50

Okendo Referral Rejected

Referral Rejected events are not currently available

Recipient Event

Customer Role: recipient Should Notify Customer: true Rejection Reason: Invalid Email: example@okendo.io Locale: en

Rejection Type: manual

Referrer Event

Customer Role: referrer Should Notify Customer: true 'Rejection Reason': Invalid Email: example@okendo.io Locale: en

Rejection Type: manual

Customer profile attributes

Description

Property

Okendo general properties

Okendo Referral Shareable Link: <https://test.oken.do/z7itbfwu>

Okendo Number of Successful Referrals: 2

Okendo Latest Successful Referral Date: 2024-11-08T06:10:36.989Z

Okendo Total Successful Referral Revenue: 42


Email comms enabled using this data

You can use this profile property and event data to automate email comms for the following use cases:

  • Invitations to your referrals program.

  • Verify anonymous participants when they sign up via a referrer's shareable link.

  • Referrer reward emails when a recipient makes an order.

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