Performance Reporting for Reviews is a powerful tool that helps you monitor and measure different aspects of your reviews. From review request rates, overall sentiment, to product-specific performance and engagement trends, you can access actionable insights that help you optimize your customer experience and showcase your strongest feedback and collect more reviews.

In this article, you will learn about:

Where to find your performance reporting

In your Okendo admin panel, go to Reviews > Performance. From here, you will see four new reporting views or tabs:

Products
Sentiment
Capture
Review Flow
Coupons

Each tab provides a distinct perspective to help you analyze the performance of your reviews.

An overview of the reporting tabs

Tab	Description
Products	See how individual products or product groups are performing, with metrics including number of reviews, average rating, questions received, and sentiment score.
Sentiment	Analyzes the language within your customers' reviews and shows how many contain positive, negative, mixed, or neutral sentiments
Capture	Track which channel drives the most reviews, how well your review request are performing, the volume and type of media customers share and most importantly your overall review rate.
Review Flow	Understand the flow of review requests from order to completed review, where they might drop off, and how effective different channels are.
Coupons	Get a picture of how well incentives are driving orders. Track the number of coupons customers have redeemed and their total value.

Shared reporting functionality

The reporting tabs share key functionality, though some functionality may not be available on all tabs.

Filtering your data

Time range

Use the date selector to view data from:

Last 30 days
Last 90 days
Past year
All time

Custom date ranges can be selected by clicking the Calendar icon to reveal the date selector.

Product selector

The product selector enables you to narrow down to specific products or groups of products. By default, the report shows data for all products.

Click the plus sign (+) to:

Add individual products
Add product groups

You can edit or clear selections at any time by clicking the plus sign (+) on the product selector and unchecking a selected item, or by hovering over a specific item and clicking the cross (x).

💡 You can use the search field in the product selector to find specific products or groups in large catalogues.

Comparing performance over time

Comparing time ranges helps you understand how performance is changing over time. It’s a quick way to spot trends, track improvements, and account for seasonality.

Click Compare to benchmark your current results against:

The previous period (e.g. last 90 days vs the 90 days before that)
The same period last year (e.g. July 2025 vs July 2024)

💡 Using the product selector, you can also compare products or groups side-by-side and over time.

Choosing a preferred chart type

Some charts will allow you to toggle between a line chart or a bar chart view depending on how you prefer to visualise your ratings.

Hovering for more details

You can move your mouse over the lines or bars to reveal more detailed information about the number of reviews received for each rating at specific points in time.

Filtering series data

On several charts, you can click to select or deselect series items such as star ratings (e.g. 1-star, 2-star, etc.) or sentiment value (e.g. neutral, positive, etc) to narrow your focus to specific values, perfect for isolating specific data points.

Charts and visualizations

Each of the tabs includes multiple graphs and chart types to help visualize your data:

Type	Description
Key metrics	Key metrics provide a quick snapshot of your most important numbers, eliminating the need to dig through detailed reports. They make it easy to track performance at a glance and identify changes that may need your attention.
Tables	A table chart lets you view your selected items in a clear, organised list and compare them side by side. You can sort and rank items by different metrics—such as average rating, review volume, number of questions, or sentiment—making it easy to identify what’s performing best and where there’s room for improvement.
Bar graphs	A bar graph allows you to easily compare different items by displaying their values as bars side by side. This makes it easy to identify which items are performing better or worse across metrics such as review volume, sentiment, or average rating.
Line charts	A line chart shows how your data changes over time, with points connected by a line to make the trend easy to follow. You can choose to view the data as cumulative, showing the total growth over time, or periodic, showing the results for each time period, making it easy to spot patterns, track progress, and see how things are moving.
Distribution chart	This type of chart shows you how your data is distributed, highlighting patterns such as where most responses fall and whether there are any unusual outliers. This makes it easy to understand whether your results are balanced, clustered, or skewed.
Sankey diagram	A Sankey diagram is a type of chart that illustrates the flow from one step to another, with the width of each line representing the volume of material moving through that path. It’s helpful for quickly seeing how orders progress to successful reviews, where drop-offs occur, and where there may be opportunities for improvement.