Decide which reviews appear on your store. Review Moderation lets you read, publish, reject and reply to every review in one place, or you can let Auto Publish handle it for you.

Every review customers submit appears in Okendo Admin > Reviews > Moderation.

Here you can read every review and publish, reject or reply to it.

The controls at the top of the page let you filter reviews by status, expand or collapse review cards, and search by email address.

Filters: Use the filters on the left of the bar to show your Pending, Published or Rejected reviews.

Expanded or Collapsed: Choose whether the sidebar on every review card is always expanded or always collapsed.

Search: Type a customer's email address to show their reviews.

Each review card has 3 sections:

The sidebar is located on the left side of the review card. It contains details about the product (and variant) that the review is for, customer information like their name and email address, and also any additional customer attributes captured during the review process. You can expand or collapse it on each card, or on every card using the control at the top of the page.

The body contains all the main review information including the rating, title, text, product attributes as well as photos and videos. If you reply to a review, your reply appears in the body too.

The toolbar on the right of the card holds the actions for the review: publish, reject, reply or see more details. It also shows whether the review is positive, negative, neutral or mixed overall, and whether it contains profanity, so you can make a moderation decision quickly.

To hide an image from a review, hover over it and click the hide button. To show it again, click the button again.

Review Moderation shows whether each review came from a verified buyer, a verified reviewer or an unverified reviewer.

Verified buyers are those who leave a review via a review request sent directly to them (triggered by a Sequence). The review card shows this icon next to the customer name in the sidebar:

Verified reviewers are those who have submitted a review and verified their email address. They have this green checkmark after their email address:

Unverified reviewers have neither of these indicators.

Corresponding badges will appear in review widgets on your site as well, so shoppers can distinguish between verified and unverified reviews. By default, verified buyers must be verified reviewers, so only the verified buyer tag appears for them. Examples of each tag are below:

Auto Publish cuts the time you spend publishing reviews by hand, while you keep strict control over what appears on your store. See Auto-publishing your reviews.

Q: Can reviews be deleted?

A: No. Reviews can be rejected so that they will not appear on your store, but they cannot be deleted from Okendo.

Q: Can reviews be edited as part of the moderation process?

A: No. To foster transparency and comply with regulatory bodies, such as the FTC, Okendo does not allow editing of reviews. The only exception to this is reviews that contain profanity. You can set Auto Publish to censor profanity with ***. For more information, see FTC rules regarding reviews and testimonials.

Q: Can customers edit their reviews?

A: No. Customers cannot edit their reviews. To let a customer change their review, reject the existing review and send them a direct link to review the product again.

Q: What happens to a product's reviews if that product is deleted in Shopify?

A: If a product is deleted in Shopify the reviews will remain in Okendo's database. While they will not be searchable, this allows for reviews to be restored if the product is ever added back to the store. See Moving Reviews to Another Product.

Q: Why does a review photo appear broken?

A: Photos in HEIC format, the default on iPhones, that were uploaded before October 2026 can't be displayed and may appear broken. You can't repair these photos, but you can hide them: hover over the photo on the review card and click the hide button (see Media moderation above). Photos uploaded since then are converted automatically and display normally.