Showcase authentic customer reviews right on your TikTok Shop from real, verified customers using Okendo. Syndicating your verified reviews from Okendo to TikTok Shop helps increase brand engagement, trust, and credibility with your TikTok audience through real customer experiences.
❗️This integration is limited to TikTok Shops in the United States.
This integration does not support the syndication of imported reviews.
💡 Review syndication for TikTok is available for Okendo Reviews customers on Growth, Power, Advanced and Enterprise plans.
In this article, you'll learn about:
Preparing your TikTok Shop for syndicating reviews
⚠️ You can skip this section if you have previously synced your Shopify storefront with TikTok Shop.
Okendo uses identifiers from Shopify to help match reviews for syndication to TikTok.
Identifiers can be;
Shopify Product ID,
Global Trade Item Number (GTIN) (e.g., UPC, ISBN, EAN), or
SKU,
These are applied in your TikTok Shop as a product's Identifier Code. You can choose which identifiers Okendo uses to match your products.
Using the TikTok Shopify app and ProductID
To automatically sync products and use the ProductID from Shopify, you must install the TikTok app from the Shopify app store.
Follow these steps to configure your Shopify account and sync your products between Shopify and TikTok.
Manually adding products and using GTIN
You may choose to add your products to your TikTok Shop manually. In this scenario, you must add the GTIN in TikTok as the Identifier Code. Learn more about adding products in TikTok Shop.
❗️Before connecting to Okendo and importing your reviews, you should ensure that your products on TikTok Shop have the same identifier code as on Shopify.
Configuring product matching rules in Okendo Admin
If your catalog can't reliably match using Shopify Product ID or GTIN/UPC alone, for example if variants share a GTIN or don't have one assigned, you can add SKU as a matching identifier.
From your Okendo Admin, go to Settings > Integrations > Sales & Marketing > TikTok.
Open your matching rule settings.
Toggle on the identifiers you want Okendo to match against: Product ID, Product code (GTIN/UPC), and SKU.
Save your changes.
💡 We recommend leaving all three identifiers enabled. If your TikTok review syndication report shows an ambiguous product match, you may then narrow your settings to the identifier or identifiers that reliably map your catalog.
How TikTok syndication works
Okendo sends all published (approved) and verified product reviews to TikTok. Refer to the table below for when a review will or will not be syndicated.
Review source | Syndicated |
Review request email | Yes |
Write a Review button | Yes (if matched with a corresponding order) |
Okendo site reviews | No |
Shop app reviews | No |
Imported or syndicated reviews | No |
TikTok matches valid reviews to your products in your TikTok Shop using a product's identifier code, such as Shopify Product ID, GTIN (e.g., UPC, ISBN, EAN), or SKU, depending on the matching rules configured in your Okendo Admin.
Once a review is successfully matched, it is automatically published on the product listing in your TikTok Shop. This process can take up to 24 hours after the review is published on your shopfront.
Incentivized reviews
If a review was collected using an incentive (for example, a discount or giveaway), Okendo automatically flags it as an incentivized review when it syndicates to TikTok, to meet TikTok's review disclosure requirements.
Refer to the table below for inclusions and exclusions for syndicated review content.
Included ✅ | Not included ❌ |
Review title | Product attributes |
Review content | Profile attributes |
Reviewer display name |
|
UGC (up to 6 images, or 1 video and up to 5 images with a 30mb limit per file) |
|
Incentivized review flag (if applicable) |
|
⚠️ TikTok may reject certain content if it violates TikTok policies. Learn more about TikTok Review Policy.
Connecting Okendo with your TikTok account
❗️Only the TikTok Shop Owner can authorize and install apps. Users with access to the shop (e.g., shop manager, agency) will not be able to install on behalf of the shop owner's account and will see a greyed-out Install button.
From your admin panel, go to Settings > Integrations > Sales & Marketing > TikTok
Click on Connect on the TikTok integration and complete the authentication flow.
⚠️ Importing of reviews will begin immediately once authorization is completed. Your TikTok Shop will be backfilled with previously approved and verified reviews.
Depending on the volume of reviews to be imported, there may be a delay before your content appears on TikTok—up to 30 hours.
If you don't see your reviews after 48 hours, contact the Okendo support team.
TikTok review syndication report
The TikTok review syndication report helps to troubleshoot the syndication of your product reviews from Okendo to TikTok. The report provides insights into which reviews have been successfully syndicated, which have failed, and why.
The syndication report is automatically generated when you first connect TikTok to Okendo.
The report is emailed to the primary account holder's email address and any additional contacts associated with your account.
You can regenerate the report at any time by navigating to Settings > Integrations > Sales & Marketing > TikTok and clicking the Generate Report button.
⚠️ There is a limit of 3 hours between new report generation requests.
How to Read the Report
The report contains multiple columns to help you understand the status of your product and review syndications. Below is a breakdown of key columns and what they mean:
Column | Description |
Shopify Product ID | The unique identifier for the product in Shopify. |
Shopify Product Name | Name of the product in Shopify. |
TikTok Product Match Found | Indicates if a matching product was found on TikTok. |
Product Match Failure Reason | Populates it with the reason code if the product match indicator returns FALSE. |
Total Published Reviews | Total number of reviews that are published in Okendo. |
TikTok Eligible Reviews | Total number of reviews that meet TikTok's eligibility criteria. |
Moved Reviews | Total number of reviews that have attempted to syndicate to TikTok and have since been moved to another product. |
Ineligible Unverified Purchase | Total number of reviews ineligible for syndication. |
Ineligible Non-English | Total number of reviews ineligible for syndication due to non-English content. |
Ineligible Collection Method | Total number of reviews ineligible for syndication due to review source. |
Reviews Pending Syndication | Total number of eligible reviews queued for TikTok syndication. |
Successfully Syndicated Reviews | Total number of eligible reviews successfully sent to TikTok. |
Failed Syndication Reviews | Total number of Eligible reviews attempted to syndicate but failed. |
Syndication Failed Product Match | Total number of reviews that failed due to an unmatched product. |
Syndication Failed Content Validation | Total number of reviews that failed due TikTok limitations. |
TikTok Product ID | The unique identifier for the product on TikTok. |
TikTok Match Method | The method used to match the product on TikTok.
Note: Each variant GTIN, UPC, or SKU value will be checked and matched between Shopify Products and TikTok products, based on the matching rules configured in your Okendo Admin. |
TikTok Product Name | Name of product in TikTok. |
Shopify Product Codes | List of Product codes found in the Barcode field in Shopify. |
TikTok Product Codes | List of Product codes found in the Product identifier code field in TikTok. |
Resolving syndication errors
Most syndication issues can be resolved by making sure the GTIN in Shopify matches the GTIN in TikTok.
After you connect the integration, you'll have a two-week window to fix any issues listed in the Review Syndication Report. If you update any mismatches during this period, the system will automatically reattempt syndication.
⚠️ If issues aren't resolved within the two-week window, any further syndication attempts will automatically stop. To fix errors after this period, please contact support by emailing support@okendo.io.
Troubleshooting review syndication with TikTok
Q: Is there a maximum length for the review title?
A: Yes, a review title can not exceed 50 characters.
Q: Is there a maximum length for the review content?
A: Yes, the review body must not exceed 5000 characters.
Q: Is there a maximum length for the reviewers' display name?
A: Yes, the reviewer's display name must not exceed 32 characters.
Q: Are Okendo attributes included in syndicated reviews?
A: No, neither product or profile attributes are included in syndicated reviews.
Q: Will the user-generated content (UGC) for the review be syndicated to TikTok?
A: Yes, UGC is supported for syndicated reviews to TikTok within the following guidelines: a limit of 30MB per file, up to 6 images, or 1 video and up to 5 images.
Q: Can I control the order of the UGC syndicated with the review?
A: No, the media included in a review is syndicated in the order displayed on a review, following the rules outlined above.
Q: Can I syndicate groups of products to TikTok?
A: No, reviews can only be syndicated at the product level.
Q: Can I control the order of syndicated reviews using Featured First tags?
A: No, reviews are syndicated to TikTok using Date/Time, which means the most recent reviews are always added to your TikTok Shop.
Q: Does the locale of the review matter?
A: No, TikTok does not filter reviews by locale. If your TikTok Shop is US-based, you can syndicate reviews left on your Okendo account regardless of locale.
Q: Are Shop app reviews syndicated?
A: No, Shop app reviews, Okendo site reviews, and imported reviews are not syndicated.
Q: Can I use SKU to match my products to TikTok?
A: Yes. From Settings > Integrations > Sales & Marketing > TikTok in your Okendo Admin, you can independently toggle Product ID, Product code (GTIN/UPC), and SKU as matching identifiers. We recommend leaving all three enabled. If your TikTok review syndication report shows an ambiguous product match, narrow your settings to the identifier or identifiers that reliably map your catalog.
Q: I have hundreds of eligible reviews, but only several are showing on TikTok.
A: If it has been longer than two weeks since you first authorized your account, and you see a large count under "Syndication Failed: Product Match", raise a support ticket to retrigger a syndication event.
Q: When is a review considered a verified review?
A: The following scenarios are considered verified: reviews captured directly via Okendo from a Review Request Email (RRE) and marked as "verified buyer", and reviews submitted via the Write a Review (WaR) button and marked as "verified buyer" because they are linked to an order. Note: reviews submitted via the WaR button, where no order is found but marked as "verified review" because an email was verified, will not syndicate.
Q: Why is a review marked as an incentivized review on TikTok?
A: If a review was collected using an incentive, for example a discount or giveaway, Okendo automatically flags it as an incentivized review when it syndicates to TikTok. This is required by TikTok's updated review policies and can't be turned off. To check whether a specific review is marked as incentivized, open the review in your Okendo Admin.
Q: Are imported reviews syndicated?
A: No, Shop app reviews, Okendo site reviews, and imported reviews are not syndicated.
Q: How long does it take for reviews to appear on the TikTok Shop?
A: It can take up to 24 hours after a review is published on your storefront for it to be syndicated to the TikTok Shop.