In the dynamic world of e-commerce, understanding your customers and their preferences is crucial for success. Okendo Reviews empowers you to delve deeper into customer insights through the use of attributes. Attributes allow you to capture valuable information about both your products and your customers' experiences. This guide will walk you through the process of getting started with attributes, the types available, and how to configure them for optimal results.
In this article, you’ll learn:
Getting Started
To get started, navigate to the Attributes tab and select Add Attribute Collection. From there, select a Shopify collection to add attributes. Attributes are collection-specific, which means that you can input the same questions for an "All Products" collection, or ask different questions for different kinds of products. For example, you may ask about sizing for clothing products, and taste for edible products in the same store.
Overall, we recommend a maximum of 3 - 5 attributes to not overwhelm the customer during the review capture process.
Product Attributes
To create a product attribute:
Select the plus button and select the type of attribute that you wish to input. For further information on the different types, please refer to Types of Attributes in this help article.
Configure the attribute and whether you'd like it to be optional or private (note that range attributes cannot be optional). Making it private means that you will still collect the information but it won't show on-site.
Click Save.
In case you get stuck, there are suggestions for the most common attributes on the right-hand side.
Profile Attributes
To create a profile attribute:
Navigate to the profile attribute tab.
Unlike product attributes, these will need to be created on a separate page. This can be done by selecting Profile Questions on the right-hand side.
Select the plus button and add the profile questions that you'd like to ask your customers.
Click Save and return to the Attribute collection and profile attribute tab.
From here, select the profile attributes on the right-hand side and save.
Types of Attributes:
There are four types of attributes you can leverage:
Range: Customers provide a rating on a scale of 1-5.
Centred Range: A variation of the Range attribute, useful for measuring deviation from an existing standard.
Multi-Select: Customers can choose multiple options from a pre-configured group, ideal for capturing diverse insights.
Single Select: Customers must select a single option, great for specific insights like age, gender, or other customer characteristics.
Exploring Each Attribute Type:
Range Attributes:
Capture insights into product dimensions like 'Quality', 'Design', or 'Ease of Use'.
Configure by providing a title, scale labels, and preview the appearance during the review process.
Centred-Range Attributes:
Ideal for capturing insights into product sizing, where measuring deviation from a standard is crucial.
Follow the same process as Range attributes, including an additional middle label requirement.
Multi-Select Attributes:
Suited for capturing multiple options from a broader set.
Configure by providing a title and options for customers to choose from, with a maximum of 5 selections.
Single-Select Attributes:
Perfect for capturing a single, specific insight, often related to customer characteristics.
Configure by providing a title, options, and additional controls for display preferences.
Explore popular attribute configurations for specific industries in the provided articles: