This article covers commonly used attributes for skincare retailers to capture insights into products and customers.
A demonstration review is included for each product to illustrate how the attribute examples appear when published.
If you need a refresher on the different attribute types please see this article.
Attributes for Product Insights
Type: Range + Centred Range
Results (Poor - Excellent)
Speed of Action (Poor - Excellent)
Feel Good Factor (Poor - Excellent)
Title: Product Standouts
Options: Smells Great, Fast Acting, Dramatic Results, Easy To Use, Unique, Gentle, Healing, Hydrating, Great Ingredients
Attributes for Customer Insights
Title: Skin Type
Options: Normal, Dry, Oily, Combination, Acne, Ageing, Sensitive, Teen
Title: Skin Concerns
Options: Blocked Pores, Large Pores, Acne, Redness & Inflammation, Dryness, Sensitivity, Oiliness, Uneven Texture, Ageing
Title: My Results
Options: Clear Skin, Glowing Skin, Fewer Blemishes, Transformative, Reduced Irritation, Smaller Pores, Smoother Skin, Firmer Skin, Softer Skin, Skin Radiance