Introduction
This article covers commonly used attributes for fashion retailers to capture insights into products and customers.
Attributes for the following types of fashion products are covered:
Mens
Womens
A demonstration review is included for each product to illustrate how the attribute examples appear when published.
If you need a refresher on the different attribute types please see this article.
Mens
Attributes for Product Insights
Type: Range + Centred Range
Quality (Poor - Excellent)
Design (Poor - Excellent)
Sizing (Runs Small, True to Size, Runs Large)
Attributes for Customer Insights
Type: Single-select
Title: Usual Size
Options: XS, S, M, L, XL, XXL, 28, 30, 31, 32, 33, 34, 36, 38
Title: Size Purchased
Options: XS, S, M, L, XL, XXL, 28, 30, 31, 32, 33, 34, 36, 38
Title: How It Fits
Options: Too Small, A Little Small, Perfect, A Little Big, Too Big
Title: Body Shape
Options: Thin, Normal, Athletic, Built, Round
Title: Height (Inches)
Options: 5' 0", 5' 1", 5' 2", 5' 3", 5' 4", 5' 5", 5' 6", 5' 7", 5' 8", 5' 9", 5' 10", 5' 11", 6' 0", 6' 1", 6' 2", 6' 3", 6' 4", 6' 5", 6' 6", 6' 8"
Title: Height (CM)
Options: <90cm, 90cm -100cm, 100cm - 110cm, 110cm - 120m, 120cm - 130cm, 130cm - 140cm, 140cm - 150cm, 150cm - 160cm, 160cm - 170cm, 170cm - 180cm, 180cm - 190cm, 190cm - 200cm, 200cm - 210cm, 210cm+
Title: Chest Size (Inches)
Options: 32-34", 34-36", 36-38", 38-40", 40-42", 42-44", 44-46"
Title: Chest Size (CM)
Options: 92-95cm, 95-97cm, 97-102cm, 102-107cm, 107-112cm
Title: Chest Size (EUROPEAN)
Options: 46, 48, 50, 52, 54
Title: Waist Size (CM)
Options: 76, 81, 86, 91, 96, 101, 106
Title: Waist Size (Inches)
Options: 26”, 28”, 30”, 31", 32”, 33", 34”, 35", 36”, 38", 40"
Womens
Attributes for Product Insights
Type: Range + Centred Range
Quality (Poor - Excellent)
Design (Poor - Excellent)
Sizing (Runs Small, True to Size, Runs Large)
Attributes for Customer Insights
Type: Single-select
Title: Usual Size
Options: XS, S, M, L, XL, XXL, 0, 2, 4, 6, 8, 10, 12, 14
Title: Size Purchased
Options: XS, S, M, L, XL, XXL, 0, 2, 4, 6, 8, 10, 12, 14
Title: How It Fits
Options: Too Small, A Little Small, Perfect, A Little Big, Too Big
Title: Body Shape
Options: Petite, Slender, Athletic, Hourglass, Round, Plus
Title: Bust
Options: 32AA, 32A, 32B, 32C, 32D, 32DD, 32DDD, 34AA, 34A, 34B, 34C, 34D, 34DD, 34DDD, 36AA, 36A, 36B, 36C, 36D, 36DD, 36DDD, 38AA, 38A, 38B, 38C, 38D, 38DD, 38DDD, 40AA, 40A, 40B, 40C, 40D, 40DD, 40DDD, 42AA, 42A, 42B, 42C, 42D, 42DD, 42DDD, 44AA, 44A, 44B, 44C, 44D, 44DD, 44DDD
Title: Height
Options: 4' 6", 4' 7", 4' 8", 4' 9", 4' 10", 4' 11", 5' 0", 5' 1", 5' 2", 5' 3", 5' 4", 5' 5", 5' 6", 5' 7", 5' 8", 5' 9", 5' 10", 5' 11", 6' 0", 6' 1", 6' 2", 6' 3", 6' 4", 6' 5", 6' 6"
Title: Waist Size
Options: 22”, 23”, 24”, 26”, 28”, 30”, 31", 32”, 33", 34”, 35",36”, 38”
Title: Hip Size
Options: 34”, 35”, 36”, 37”, 38”, 39”, 40”, 41”, 42”, 43”, 44”, 45”, 46”, 47”
