Introduction

This article covers common attributes used by Beauty retailers to capture insights into products and customers. 

Attributes for the following  types of beauty products are covered:

  1. Cosmetic product
  2. Hair products

A demonstration review is included for each product to illustrate how the attribute examples appear when published.

If you need a refresher on the different attribute types please see this article.

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Hair Products

Attributes for Product Insights

Type: Range

  • Results (Poor - Excellent)
  • Conditioning (Poor - Excellent)
  • Long Lasting (Poor - Excellent)

Type: Multi-select

Title: Product Standouts
Options: Conditions Well, Gentle, Lathers Well, Even Coverage, Adds Shine, Detangles, Softens Hair, Curl Friendly, Good For Dry Hair, Moisturizes, Strengthens, Smooths, Smells Great, Great Ingredients

Attributes for Customer Insights

Type: Single-select

Title: Hair Colour
Options: Black, Brown, Brunette, Blonder, Red, Grey, White

Title: Hair Texture
Options: Curly, Wavy, Straight, Coily, Thin

Title: Hair Length
Options: Very Short, Short, Average, Long, Very Long

Cosmetics Products

Attributes for Product Insights

Type: Range

  • Color (Poor - Excellent)
  • Ease of Use (Poor - Excellent)
  • Long Lasting (Poor - Excellent)

Type: Multi-select

Title: Best For
Options: Blending Shadows, Highlighting, Contouring, Powdering, Multi-Purpose 

Attributes for Customer Insights

Type: Single-select

Title: Eye Color
Options:  Brown, Blue, Green, Hazel, Amber

Title: Skin Type
Options: Normal, Dry, Oily, Combination, Acne, Sensitive, Teen

Title:  Skin Tone
Options: Fair, Medium, Warm, Tan, Dark

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