Use conditional logic to show personalised product recommendations based on any combination of answers a quiz taker gives. Set inclusion conditions on each recommendation page to control exactly when it appears.
In this article, you will learn about;
Selecting conditional logic
To use conditional logic for a quiz, either create a new quiz and select Blank Conditions Quiz, or edit the logic selector for an existing quiz and select Conditional Logic.
Creating a page and adding products
After a quiz taker completes the quiz, your recommendations page appears with the products you've configured.
Edit a quiz and scroll down to the Recommendations section. Click the + button to create a new page.
Enter a title for the recommendation page. This acts as an internal identifier and displays as the page title for the quiz taker. You can also set a separate Internal Name to help differentiate recommendation pages in the Build and Analytics tabs (Results and Responses).
Optionally, add a subtitle to give quiz takers additional context about the recommended products.
Add the products you want to recommend on the page.
If a product has variants, click on it to edit, then choose Selected from the Included Variants dropdown to specify which variants to recommend. If you select multiple variants, set the Default Selection to choose which variant is pre-selected.
💡 A maximum of 500 recommendation pages can be created per quiz.
Configuring the logic
Click + Add Inclusion Condition and select the question that should trigger the recommendation.
Select the answer(s) that must be provided for the page to display. You can define the relationship between question and answer in several ways:
is equal to
includes any
includes all (Multi-Select questions only)
is greater or equal to, is less or equal to, is not equal to (Five-Point & Rating questions only)
To add more conditions, click the 3 dots next to an existing condition and select Add OR or Add AND.
Conditions separated by "ORs" mean any one condition can be true for the recommendation to show. Conditions separated by "ANDs" mean all conditions must be met.
Answers to questions not defined in a recommendation page's conditions have no effect on whether that page displays.
When multiple recommendation pages are eligible, the earliest page in the list displays. To change priority, click on the sidebar and drag pages up or down.
Suggest other products on the recommendation page
You can add extra products to a recommendation page beyond the core recommendations. Under the Recommendations section in the Build tab, click Settings and toggle Show "Other Recommended Products" section. Then add a title, subtitle, and the additional products.
Use cases include:
Cross-selling and promoting additional products.
Surfacing popular products for quiz takers who may not be interested in the primary recommendations.
Exclusion conditions
Exclusion conditions let you remove specific products from a recommendation page based on answers given. Configure them by clicking the 3 dots next to a product and selecting Add Exclusion Condition.
For example, if a visitor answers that they're allergic to a particular ingredient, you can exclude any products containing that allergen.
Fallback recommendations
A fallback recommendation displays when a quiz taker's answers don't match any of the conditions you've configured on other recommendation pages. It appears at the bottom of the quiz edit page and is mandatory for conditional logic quizzes.
To configure the fallback recommendation, select the pen icon, enter a title (for example, "Here's a gift card!") and select the fallback products. A fallback recommendation does not allow conditions — it shows whenever no other recommendation matches.
Redirect pages
For full control over the recommendation page's styling and content, you can redirect to a custom page instead of showing products directly.
Create a new page or edit an existing one. Under the Behavior section, click the dropdown and switch from Show product recommendations to Redirect to another page.
Enter a URL for the quiz to redirect to after the visitor has answered all questions. This could be a store page with products matching the conditions you've set.
Cloning recommendation pages
Cloning recommendation pages saves time when setting up similar pages from scratch.
To clone a recommendation page:
Click on a recommendation page.
Click the 3-dot menu in the top right and then Clone.
If you've made a change to the page first, click Clone & Apply to apply the changes and clone the page.
Click on the cloned page (shown with (clone) in the title) and make the required changes.
Editing pages and analytics
When you edit recommendation pages on a quiz that has already received responses, you'll be asked how the analytics should be handled.
On saving, a dialogue appears with two options for the recently edited pages:
Treat them as new recommendations
Treat them as the same recommendations
If the edited page is a new recommendation, the old page is archived and its results are counted separately in reporting analytics from the new version. For example, if you update the products on a page, you can compare both versions to see which products perform better.
If you treat the edited page as the same recommendation, results continue to be counted alongside the old version. For example, if you update the page title, the new title appears in analytics and historical results are counted against it.
Learn more about quizzes analytics here.