Okendo's integration with Google Analytics offers a seamless connection between your Google Analytics data and Okendo's built-in dashboard. This integration empowers you to gain valuable insights into how customer interactions with Okendo's review widgets influence critical e-commerce metrics, with the Okendo dashboard serving as a centralized hub for visualizing and analyzing your data.
❗️Google Analytics and performance dashboards require the Widget Plus reviews widget. Please contact customer support for help migrating to Widget Plus. Learn more about Widget Plus.
💡 The Google Analytics performance dashboard currently works with the following products: Reviews.
In this article, you will learn about;
Before you begin
⚠️ You must have Google Analytics configured on your storefront and integrated and enabled on your Okendo account. Start with this help article to integrate Google Analytics with Okendo.
Review performance dashboards in Okendo
There are two key reports in the Google Analytics performance dashboards;
Each report provides insight into the different ways a customer interacts with reviews on your site allowing you to better understand the performance of your reviews.
💡 Learn more about the definitions of analytics reports and metrics.
Review interaction analytics
The interaction analytics report provides insight into customer interactions with on-site review widgets.
Review viewing analytics
The viewing analytics report provides insights into how often and for how long customers on-site review view widgets.
Ecommerce metrics
As well as views and interactions, the dashboard displays key store performance metrics and displays the corresponding values:
Conversion Rate
Revenue
Transactions
Average Order Value (AOV)
💡 Learn more about the definitions of analytics reports and metrics.
How customer engagement is classified
Interactions - customers who interacted with certain elements on review widgets. For example;
Clicks Show More reviews
Filters or sorts through your reviews
Clicks the star icons at the top of the product or collection page
Clicks an image or video to enlarge it
Clicks up-vote or down-vote on a review
Views - customers who spent time viewing reviews. Learn more about tracking on-screen widget views and time.
💡 Learn more about the definitions of analytics reports and metrics.