Reviews are a critical part of the customer buying journey and have a significant impact on key e-commerce metrics. It is therefore important for brands to understand how customers are engaging with Review widgets. Okendo's integration with Google Analytics provides insights into how your customers are engaging with Review widgets and how that engagement directly impacts conversion rate, revenue, and average order value on your store.
Customer engagement is classified into
Views - customers who spent time viewing reviews. Learn more about tracking views -> Tracking Widget Views
Interactions - customers who interacted with certain elements on review widgets. For example,
Clicked “Show More” reviews
Filtered/sorted reviews
Clicked the star icons at the top of the product or collection page
Clicked on an image or video to enlarge it
Clicked up-vote or down-vote on a review
To set up your Google Analytics integration, follow these 3 steps
Map Google Analytics in Shopify
Enable widget tracking in Okendo
Turn on Google Analytics Integration
Step 1: Map Google Analytics in Shopify
Go to the Shopify Admin > Google & YouTube under the Sales channels heading.
Check to see that a Google Analytics 4 property is connected in the store, as shown below. If the heading states Your Google Analytics property, then a property is already connected.
If there is no property connected, select a property from the dropdown and select Connect. Note: If a Google Account is not yet connected to the Shopify store, follow these steps here.
Step 2: Enable Reviews widget tracking in Okendo
Open your Okendo admin > Settings > Widgets.
Select Google Tag (gtag.js - Recommend Shopify Default).
⚠️ If using Google Tag Manager, refer to this help article to complete a few extra steps.
Step 3: Turn on the Google Analytics Integration
Next, navigate to Integrations (Settings > Integrations).
Select Sign in with Google and login with your preferred Google account.
Select the properties you wish to sync data from in the list and click Save.
Once the above configuration is completed, navigate to the Google Analytics Dashboard (Insights > Google Analytics).
Select a GA property and configure the data range as required to view your data.
Wait 48 - 72 hours for the data to sync
Next, learn about Reviews Performance: Analytics & Definitions