Discover trends and insights when you view the results of a survey. You'll see a summary of your survey data in a range of different visual charts and graphs.
In this article, you'll learn how to:
View your survey results and responses
You can see a breakdown of how your participants answered each question.
Go to Connect > Surveys from the sidebar.
Click a survey in the list.
Scroll down to the Survey Results section and click through the tabs to see:
Overall results of this survey
Individual responses from participants
How the survey performed amongst the participants.
Change the survey data layout
You can toggle between a bar graph, a donut chart, or an AOV breakdown chart to get quick insights into your survey results. Simply click an icon in the top right corner to switch between the different layouts for each individual question.
The bar charts and donut charts show how many responses each answer received for a single question. While the AOV chart shows the same information, it also displays the average order value for the customer that provided the response.
Drilling down into results
When results are displayed as a bar graph, you can delve deeper into the data and view connections between responses. By clicking on the graph of the number of responses for a certain answer, information can be viewed about how that group of users responded to other questions in the survey.
For example, if a survey includes an NPS question "How likely is it that you would recommend us to a friend or colleague?" you can drilldown to view how Promoters, Passives and Detractors answered other questions in the survey differently. Promoters may have been more likely to have found your store from an Influencer compared to Passives who primarily came from Search or Social.
The result drilldown feature can help you better understand the survey results and to make more informed decisions based on the data.