💡 Facebook and Instagram syndication is available to Reviews customers on Growth and above plans.

⚠️ Meta is in the process of deprecating their proprietary checkout and moving to merchant-managed 3rd party checkouts. This change has no impact on Okendo syndication and supersedes any previous requirements relating to the use of the Meta Shop checkout.

Syndicating product ratings and reviews can enhance brand awareness, boost shopper confidence, and increase conversions.

Our Meta Integration allows you to syndicate product ratings and reviews collected through Okendo to your Shops on Facebook and Instagram.

In this article, you will learn about;

How review syndication to Meta works
How to enable the integration

How review syndication to Meta works

The syndication workflow is as follows:

A customer submits a product review for one of your products.
We will send all your product ratings and reviews to Facebook and Instagram daily.
Facebook and Instagram match the reviews to your products in your Shops using product identifiers from your product catalog (product name, product URL, and GTINS).
Facebook and Instagram automatically post matched reviews on the relevant product listings, with language indicating each review’s origin.

Some important things to know

Only US content will be syndicated.

Facebook or Instagram may not publish specific content, including, for example, if the content violates their policies or they cannot match the content to a product.
Reviews will display only to shoppers on mobile devices.

How to enable the Integration

Before you begin, you’ll need the following to showcase your content on Facebook & Instagram:

An active Facebook or Instagram Shop. Learn more
At least one type of product identifier in your product catalog, either GTIN or product URL
An Okendo Growth plan account with published review content

Activating the integration

Log into Okendo Reviews.
From the menu on the left, select Settings.
Click Integrations.
Open the Meta section.
Enable the Product Review Feed toggle.

⚠️ Don’t see this feature in your account? Contact your Okendo representative or reach out to our support team.

Syndication delays

It can take a while before you start seeing your content live on Facebook and Instagram. If you’re still not seeing your reviews after 4 weeks, please contact your Okendo representative or reach out to our support team: support@okendo.io

FAQs

Will all of my ratings and reviews appear in my Facebook and Instagram Shops?

All published reviews will be syndicated to Facebook and Instagram.Facebook or Instagram may choose not to publish specific content including, for example, if the content violates reviews in accordance with their policies or they cannot match the content to a product. To give yourself the best chance of your content being published, make sure you’re using the same identifiers (GTIN or product URL) in your Okendo and Facebook and Instagram product catalogs so that Facebook and Instagram can match your Okendo reviews with the products you are listing.

How long does it take for ratings and reviews to show up in my Shops?

Ratings and reviews can take 2-4 weeks from when they were initially created in Okendo to when they are syndicated, matched, and displayed in your Shops on Facebook and Instagram.

Are updates to product identifiers automatically updated in Facebook & Instagram?

Yes! We send daily feeds to Facebook and Instagram that include new reviews and any changes you made to your product catalog.

Can I syndicate site reviews to my Facebook Page?

No, Facebook & Instagram Syndication is for syndicating product reviews only.

What if I don’t see the Facebook & Instagram Syndication page on the Okendo Reviews platform?

Facebook & Instagram syndication