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Retarget store visitors on Facebook with your reviews

Turn a customer review and its photos into a Facebook ad that brings past visitors back to your store.

Written by Simon Mainwaring

Shoppers who visited your store but didn't buy are some of your warmest prospects. Win them back with Facebook ads built from real customer reviews and photos, so the social proof shoppers trust most does the selling and brings qualified shoppers back to your store. You pick a product and a review, and Okendo builds the ad from it.

✅ Before you begin


Create a retargeting ad

First, choose the product you want to advertise and the review you want to feature in the ad.

Open the ad creator

Open the review's details page by clicking Details on the right of the review card.

Details button on a review card

Then click Create Ad.

Create Ad button on the review details page

Set up the ad content

Follow the prompts to select the ad account, Facebook page, message and image. You can use the product's images or the images attached to the review.

💡 Turn off any ad blockers so the ad preview loads correctly.

Ad content settings

Set the budget and schedule

Set the budget, schedule and ad pixel.

Ad budget, schedule and pixel settings

Confirm your ad

Confirm the ad. You can then manage it in Meta Ads Manager.

Ad confirmation
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