Note: The Facebook Retargeting feature is currently undergoing enhancements to provide a more automated experience.
Retargeting store visitors on Facebook with customer reviews and photos is a great way to drive qualified shoppers to your store. First, ensure a Facebook account with admin rights to your business page is connected to Okendo. This can be done via the Integration Settings (Settings > Integrations) page within the Okendo app.
Now, choose a specific product you would like to create retargeting ads for and then choose a specific review you would like to use as the content of the ad. Once you have those two things, follow these steps to create your retargeting ad.
Create A Retargeting Ad
Step 1: Initiate Ad Creation Modal
Once you have chosen the review you'd like to use in your ad, navigate to the details page of that review by clicking the "Details" button on the right side of the review card.
Then click the "Create Ad" button:
Step 2: Configure Ad Content
Follow the prompts on the ad creation modal including selecting the Ad Account, Facebook page, message and image. When selecting an image, you can choose from the product's images or the images attached to the review. Ensure any ad blockers are disabled for the preview to load correctly.
Step 3. Configure Ad Settings
Finalize the budget, scheduling and preferred ad pixel.
Step 4: Confirm Your Ad
Once confirmed the retargeting ad can be managed through your Facebook Ads Manager.