Introduction

This article covers common attributes used by shoe retailers to capture insights into products and customers. 

Attributes for the following  types of beauty products are covered:

  1. Mens Shoes

  2. Womens Shoes

A demonstration review is included for each product to illustrate how the attribute examples appear when published.

If you need a refresher on the different attribute types please see this article.

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Mens Shoes

Attributes for Product Insights

Type: Range

  • Quality (Poor - Excellent)

  • Design (Poor - Excellent)

  • Sizing (Runs Small, True to Size, Runs Large)

Attributes for Customer Insights

Type: Single-select

Title: Size Purchased (EUROPEAN)
Options: 40, 41, 42, 43, 44, 45, 46

Title: Size Purchased (UK)
Options: 6, 7, 8, 9, 10, 11, 12

Title: Size Purchased (US)
Options: 7, 8, 9, 10, 11, 12, 13

Title: How It Fits
Options: Too Small, A Little Small, Perfect, A Little Big, Too Big

Title: Product Standouts
Options: High Quality, Real Leather Smell, Old World Craftsmanship, Hand Crafted, Great Value, Attracts Compliments, Unique, Great Gift

Title: Bought For
Options: Wedding, Work, Birthday, Everyday, Gift, Other



Womens Shoes

General Attributes

  • Quality (Poor - Excellent)

  • Design (Poor - Excellent)

  • Sizing (Runs Small, True to Size, Runs Large)

Title: Normal Size  (US)
Options: 4, 5, 6, 7, 8, 9, 10, 11 ,12, 13, 14, 15, 16

Title:  Size Purchased (US)
Options: 4, 5, 6, 7, 8, 9, 10, 11 ,12, 13, 14, 15, 16

Title: Normal Size  (UK)
Options: 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 ,12, 13, 14, 15, 16

Title:  Size Purchased (UK)
Options: 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 ,12, 13, 14, 15, 16

Title: Normal Size  (EU)
Options: 35, 35.5,36, 36.5, 37, 37.5, 38, 38.5, 39, 39.5, 40, 40.5, 41, 41.5, 42, 42.5, 43, 43.5, 44, 44.5, 45

Title: Size Purchased (EU)
Options: 35, 35.5,36, 36.5, 37, 37.5, 38, 38.5, 39, 39.5, 40, 40.5, 41, 41.5, 42, 42.5, 43, 43.5, 44, 44.5, 45

Title: Foot Width
Options: Narrow, Normal, Wide

Title: How It Fits
Options: Too Small, A Little Small, Perfect, A Little Big, Too Big

Title: Product Standouts
Options: High Quality, Real Leather Smell, Old World Craftsmanship, Hand Crafted, Great Value, Attracts Compliments, Unique, Great Gift

Title: Bought For
Options: Wedding, Work, Birthday, Everyday, Gift, Other

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