In this article, you will learn about;
How video transcription works
Subtitles and transcripts on the storefront
Transcripts in the admin moderation panel
Image alt text in the admin moderation panel
Frequently asked questions
How video transcription works
When a customer submits a video review, Okendo automatically processes the audio and generates a text transcription using AI speech-to-text. Transcription supports 100+ languages, and the entire process runs in the background, no configuration or action is required from you or your reviewers.
Once generated, the transcription is used to display inline subtitles on your storefront and provide the full transcript text in both the storefront media modal and can be reviewed in the admin moderation panel before publishing a review.
Video reviews submitted after October 25, 2025 are automatically transcribed. Videos submitted before this date are not retroactively transcribed.
Subtitles and transcripts on the storefront
When a shopper expands a video review in the reviews widget, the media modal displays inline subtitles directly on the video player during playback. The full transcript text is also shown alongside the video in the modal panel, so shoppers can read along in real time or review the full transcript at their own pace. Shoppers can also click on the timestamps to jump directly to that point in the video.
Transcripts in the admin moderation panel
When you open a video review in the media moderation modal within the Okendo admin, the full transcript is displayed alongside the video. You can quickly scan or click on the timestamps to review the spoken content of a video without needing to watch the full clip, particularly useful if your store receives a high volume of video reviews.
Image alt text in the admin moderation panel
The media moderation modal in the Okendo admin displays an AI-generated alt text description for review images. This gives you a quick text-based summary of the image content, making it easier to assess submissions during moderation.
Frequently Asked Questions
Q: Do I need to enable video transcription?
Q: Do I need to enable video transcription?
No. Transcription is automatic for all new video review submissions. There are no settings to configure.
Q: Will existing video reviews be transcribed?
Q: Will existing video reviews be transcribed?
Video reviews submitted after October 25, 2025 will be automatically transcribed. Videos submitted before this date will not be retroactively transcribed.
Q: What languages are supported?
Q: What languages are supported?
Transcription supports 100+ languages, powered by AI speech-to-text. This includes major global languages such as English, Spanish, French, German, Portuguese, Japanese, Korean, Chinese, Arabic, Hindi, and many more. Accuracy may vary by language, accent, and audio quality.
Q: How accurate is the transcription?
Q: How accurate is the transcription?
The AI-generated transcription is generally high quality, but may occasionally contain inaccuracies — particularly with strong accents, background noise, or niche product terminology.
Q: Can I edit or remove a transcript?
Q: Can I edit or remove a transcript?
Transcripts cannot be manually edited at this time. If you reject or delete a video review through moderation, the transcript associated with that review is also deleted.
Q: Do subtitles show automatically on the storefront?
Q: Do subtitles show automatically on the storefront?
Yes. When a shopper plays a video in the reviews widget media modal, inline subtitles are displayed automatically on the video player.
Q: Is this available on all plans?
Q: Is this available on all plans?
Yes. Video transcription and image alt text are available to all Reviews merchants at no additional cost.
Q: Does this affect my store's performance?
Q: Does this affect my store's performance?
No. Transcription processing happens asynchronously on Okendo's infrastructure. There is no impact to storefront load times or performance.
Q: What about the image alt text — how is it generated?
Q: What about the image alt text — how is it generated?
Alt text for review images is generated using AI image analysis. It provides a brief text description of the image content, displayed in the admin moderation modal to help moderators quickly assess submissions.