When you integrate Klaviyo with Okendo, you can incorporate your most recently published 5-star reviews into your email and SMS marketing strategies to personalize and optimize your communication with your customers. For example, when you add images of your products to emails that you send to customers that abandoned their cart, you'll have the opportunity to reduce churn and increase your monthly recurring revenue.
In this article, you learn how to
Before you begin
You need to retrieve the API key and
There are two main features of the Klaviyo integration; capturing when a customer has submitted a review in Okendo and sending review request emails through a Flow in Klaviyo. This article will help you set up the integration and explain the custom Okendo events, in detail.
Create an API Key in Klaviyo
For Okendo to be able to send metrics over to Klaviyo you'll need to create a public API key and a private API key.
Connecting Okendo to Klaviyo
Navigate to the Integrations page on the Okendo App (Settings > Integrations).
Open the Klaviyo section, enable the integration, and copy your public and private API Keys into the corresponding fields. If you do not see a Klaviyo section, Please reach out to us at support@okendo.io
Click Save. Okendo will connect to Klaviyo and set up your metrics for use as outlined below.
Okendo Review Request Metrics
These events allow you to send review request emails through a Klaviyo Flow. Find out how to set up a review request flow here.
Eligible for Okendo Review Request
This event contains the list of products that are eligible to be reviewed within a customers order (Product Title, Product Image URL and links to our Review capture form). This is sent from Okendo when an order has been fulfilled, through the "Forward to Klaviyo" Sequence.
An example of the payload:
Email Address: bob.mcgee@example.com
First Name: Bob
Last Name: Mcgee
Products: {u'Image Url': u'https://d3hw6dc1ow8pp2.cloudfront.net/emails/review/product-placeholder.png', u'Review Rating Urls': [{u'Url': u'#1', u'Stars': 1}, {u'Url': u'#2', u'Stars': 2}, {u'Url': u'#3', u'Stars': 3}, {u'Url': u'#4', u'Stars': 4}, {u'Url': u'#5', u'Stars': 5}], u'Name': u'Placeholder Product', u'Review Url': u'#'}, {u'Image Url': u'https://d3hw6dc1ow8pp2.cloudfront.net/emails/review/product-placeholder.png', u'Review Rating Urls': [{u'Url': u'#1', u'Stars': 1}, {u'Url': u'#2', u'Stars': 2}, {u'Url': u'#3', u'Stars': 3}, {u'Url': u'#4', u'Stars': 4}, {u'Url': u'#5', u'Stars': 5}], u'Name': u'Placeholder Product', u'Review Url': u'#'}
Review Request Id: d8d075f8-fd43-4b4b-abde-26e04d93b082
Ineligible for Okendo Review Request
This event is sent to indicate that an order is not longer eligible for a review request (the order was return/refunded, for example).
It is recommended that you use the Review Request Events as shown in the screenshot below, when creating a flow to send review request emails.
Created Okendo Review Metric
The "Created Okendo Review" metric/event is automatically sent to Klaviyo when a review is submitted. The metric contains all the data submitted in the review.
Note that you can set custom attributes for your product reviews within the Okendo app and these will appear in the payload as well.
Consider how these attributes may be useful for other flows or campaigns once captured.
Rating: 4,
Review Title: My New Favourite Product,
Review Body: I cannot believe how much I love this new product.,
Is Recommended: true,
Sentiment: positive,
Language Code: "en,
Source: write-review-button,
ProductID: 1885452822491,
Product Name: Small Cat Toy,
VariantID: 17387480307827,
Variant Name: Roller Coaster,
Sku: 888888,
Reviewer Display Name: Bob M.,
Reviewer Full Name: "Bob McGee,
Coupon Code: OKR-DISCOUNT-CODE,
Coupon Description: $5 off your next order,
Loyalty Events: OkendoLoyaltyEvent,
Loyalty Points: 100,
Loyalty Provider: LoyaltyLlama,
Image Count: 1,
Image Urls: https://i.imgur.com/PU37h8I.jpg
Video Count: 0,
Size Purchased: 4,
Body Shape: Hourglass,
Size Purchased: 12 / L
An Example Payload in Klaviyo.
