Okendo's robust integration with Klaviyo enables merchants to leverage events and profile properties from all Okendo products in email flows and campaigns.
In this article, you will learn about:
How Okendo syncs data to Klaviyo
Okendo pushes two types of data to Klaviyo:
Profile properties — Synced to a contact's profile each time an event fires. These appear in Klaviyo under a contact's custom properties and can be used for segmentation and personalization.
Events — Triggered by specific customer actions (for example, submitting a review or redeeming loyalty points). Events appear in Klaviyo's activity feed and can trigger flows.
How to use Klaviyo variables
Klaviyo uses a personalization syntax to insert dynamic data into email templates. Below is a gif showing how to find the exact personalization tag for each event/profile variable:
💡 For a full reference on Klaviyo's personalization syntax, see Klaviyo's personalization documentation.
There are two main patterns:
For profile properties:
{{ person|lookup:"Property Name"|default:'' }}
For event properties:
{{ event|lookup:"Property Name"|default:'' }}
The default:'' portion ensures the tag renders as blank — rather than an error — if the property has no value for a given contact.
Reviews data
Review events
Event | When it triggers |
Eligible for Okendo Review Request | An order is fulfilled |
Ineligible for Okendo Review Request | An order is returned or refunded |
Created Okendo Review | A customer submits a review |
Eligible for Okendo Review Request — payload
This event includes the following properties:
Property | Description |
Email Address | Customer's email address |
First Name | Customer's first name |
Last Name | Customer's last name |
Review Request Id | Unique ID for the review request |
Products | Array of products in the order (see below) |
Each item in the Products array contains:
Property | Description |
Name | Product name |
Image Url | Product image URL |
Review Url | Direct URL to submit a review for this product |
Review Rating Urls 1–5 | Pre-filled URLs for each star rating (1 = lowest, 5 = highest) |
💡 Use Review Rating Urls 1–5 to embed clickable star images directly in your Klaviyo email template. When a customer clicks a star, they're taken straight to the review form with that rating pre-selected.
Created Okendo Review — event properties
This event is triggered when a customer submits a review. It includes the following properties:
Property | Description |
Rating | Star rating (1–5) |
Review Title | Title of the review |
Review Body | Full review text |
Is Recommended | Whether the reviewer recommends the product |
Sentiment | Detected sentiment of the review |
Language Code | Language the review was written in |
Source | How the review was submitted |
ProductID | Shopify product ID |
Product Name | Product name |
VariantID | Shopify variant ID |
Variant Name | Variant name |
Sku | Product SKU |
Reviewer Display Name | Name shown publicly on the review |
Reviewer Full Name | Reviewer's full name |
Coupon Code | Coupon code issued as a review incentive (if applicable) |
Coupon Description | Description of the coupon |
Loyalty Events | Loyalty event triggered by the review (if applicable) |
Loyalty Points | Points awarded for the review (if applicable) |
Loyalty Provider | Loyalty provider associated with the points |
Image Count | Number of images attached to the review |
Image Urls | Array of image URLs |
Video Count | Number of videos attached to the review |
Custom attributes | Any custom attributes collected via attribute questions |
Loyalty data
Loyalty profile properties
Okendo syncs the following profile properties to Klaviyo. Use these for segmenting your audience or personalizing email content.
Property | Description |
Okendo Loyalty VIP Tier | Customer's current VIP tier. Only populated if VIP Tiers are enabled and the customer's status is enrolled. |
Okendo Loyalty Program Status | Customer's loyalty program status: |
Okendo Loyalty Enrollment Date | Date the customer enrolled in the loyalty program |
Okendo Loyalty Points Balance | Customer's current points balance |
Okendo Loyalty Next Birthday Date | Customer's next birthday date (used for birthday rewards) |
Okendo Loyalty Points Expiry Date | Date the customer's points expire |
Okendo Loyalty VIP Tier Expiry Date | Date the customer's VIP tier expires |
Okendo Loyalty Enrolment Channel | Channel through which the customer enrolled (for example, Banner Widget, Shopify Checkout, Embedded Widget) |
Loyalty events
Event | When it triggers | Key event properties |
Enrolled in Okendo Loyalty | A customer's loyalty status changes to enrolled | — |
Okendo Loyalty Points Awarded | A customer earns points from a loyalty action | Points Earned, Action, Description |
Okendo Loyalty Points Redeemed | A customer redeems points | Points Spent, Description, Coupon Description, Coupon Code, Store Credit Amount |
Okendo Loyalty Tier Changed | A customer's VIP tier changes | Old Tier, New Tier, Earning Period End, Is Tier Upgrade |
Okendo Loyalty Points Adjusted | An admin manually adjusts a customer's points balance | Adjusted Amount, Adjusted Description |
Okendo Loyalty Tier Nudge | A customer's spend exceeds 80% of the threshold for the next VIP tier | Current Tier, Next Tier, Spent within tier upgrade window, Spend to upgrade tier, Tier upgrade window end date |
Referrals data
Referral events
Event | Key properties |
Opted In to Okendo Referrals | Locale, Invitation URL, Customer Role, Referrer Name, Referrer Email, Date Opted-In |
Sent Okendo Referral | Locale, Referrer First Name, Referrer Last Name, Invitation URL, Recipient Email, Customer Role, Date Sent |
Okendo Shareable Link Used | Locale, Verification URL, Recipient Full Name, Recipient Email, Customer Role, Date Opted-In |
Received Okendo Referral Coupon | Coupon Code, Coupon Description, Coupon Expiry Date, Date Received, Customer Role |
Redeemed Okendo Referral Coupon | Date Redeemed, Customer Role, Order Discount Amount, Order ID, Order Number, Order Total Price |
⚠️ Okendo Referral Rejected and Okendo Referral Invitation are not supported in email service providers. Do not disable these emails in Okendo — they must continue to be sent from Okendo directly.
Referral profile properties
Property | Description |
Okendo Referral Shareable Link | Each referrer's unique shareable URL |
Okendo Number of Successful Referrals | All-time count of successful referrals for this customer |
Okendo Total Successful Referral Revenue | All-time revenue attributed to this customer's successful referrals |
Okendo Latest Successful Referral Date | Date of the customer's most recent successful referral |
Quizzes data
Submitted Okendo Quiz — event variables
The Submitted Okendo Quiz event fires when a customer completes a quiz. Use the following variables to personalize follow-up emails with quiz results and product recommendations.
Variable | Description |
Quiz Name | The name of the quiz the customer completed |
Product Name (first recommendation) | Name of the first recommended product |
Product Image URL (first recommendation) | Image URL of the first recommended product |
Product URL (first recommendation) | Link to the first recommended product page |
Product ID (first recommendation) | Shopify ID of the first recommended product |
Question (first Q&A pair) | The first question asked in the quiz |
Answer (first Q&A pair) | The customer's answer to the first question |
Quiz Response ID | Unique ID for this customer's quiz submission |