This article is a complete reference for all events, profile properties, and payload data that Okendo sends to Klaviyo. It covers data from Reviews, Loyalty, Referrals, and Quizzes. Workflow articles across the Klaviyo integration link here instead of maintaining their own data tables.

How Okendo syncs data to Klaviyo

Okendo pushes two types of data to Klaviyo:

Profile properties — Synced to a contact's profile each time an event fires. These appear in Klaviyo under a contact's custom properties and can be used for segmentation and personalization.
Events — Triggered by specific customer actions (for example, submitting a review or redeeming loyalty points). Events appear in Klaviyo's activity feed and can trigger flows.

Reviews data

Review events

Event	When it triggers
Eligible for Okendo Review Request	An order is fulfilled
Ineligible for Okendo Review Request	An order is returned or refunded
Created Okendo Review	A customer submits a review

Eligible for Okendo Review Request — payload

This event includes the following properties:

Property	Description
Email Address	Customer's email address
First Name	Customer's first name
Last Name	Customer's last name
Review Request Id	Unique ID for the review request
Products	Array of products in the order (see below)

Each item in the Products array contains:

Property	Description
Name	Product name
Image Url	Product image URL
Review Url	Direct URL to submit a review for this product
Review Rating Urls 1–5	Pre-filled URLs for each star rating (1 = lowest, 5 = highest)

💡 Use Review Rating Urls 1–5 to embed clickable star images directly in your Klaviyo email template. When a customer clicks a star, they're taken straight to the review form with that rating pre-selected.

Created Okendo Review — event properties

This event is triggered when a customer submits a review. It includes the following properties:

Property	Description
Rating	Star rating (1–5)
Review Title	Title of the review
Review Body	Full review text
Is Recommended	Whether the reviewer recommends the product
Sentiment	Detected sentiment of the review
Language Code	Language the review was written in
Source	How the review was submitted
ProductID	Shopify product ID
Product Name	Product name
VariantID	Shopify variant ID
Variant Name	Variant name
Sku	Product SKU
Reviewer Display Name	Name shown publicly on the review
Reviewer Full Name	Reviewer's full name
Coupon Code	Coupon code issued as a review incentive (if applicable)
Coupon Description	Description of the coupon
Loyalty Events	Loyalty event triggered by the review (if applicable)
Loyalty Points	Points awarded for the review (if applicable)
Loyalty Provider	Loyalty provider associated with the points
Image Count	Number of images attached to the review
Image Urls	Array of image URLs
Video Count	Number of videos attached to the review
Custom attributes	Any custom attributes collected via attribute questions

Loyalty data

Loyalty profile properties

Okendo syncs the following profile properties to Klaviyo. Use these for segmenting your audience or personalizing email content.

Property	Description	Klaviyo personalization tag
Okendo Loyalty VIP Tier	Customer's current VIP tier. Only populated if VIP Tiers are enabled and the customer's status is enrolled.	`{{ person\|lookup:"Okendo Loyalty VIP Tier"\|default:'' }}`
Okendo Loyalty Program Status	Customer's loyalty program status: `enrolled`, `pending`, or `blocked`	`{{ person\|lookup:"Okendo Loyalty Program Status"\|default:'' }}`
Okendo Loyalty Enrollment Date	Date the customer enrolled in the loyalty program	`{{ person\|lookup:"Okendo Loyalty Enrolment Date"\|default:'' }}`
Okendo Loyalty Points Balance	Customer's current points balance	`{{ person\|lookup:"Okendo Loyalty Points Balance"\|default:'' }}`
Okendo Loyalty Next Birthday Date	Customer's next birthday date (used for birthday rewards)	`{{ person\|lookup:'Okendo Loyalty Next Birthday Date'\|default:'' }}`
Okendo Loyalty Points Expiry Date	Date the customer's points expire	`{{ person\|lookup:"Okendo Loyalty Points Expiry Date"\|default:'' }}`
Okendo Loyalty VIP Tier Expiry Date	Date the customer's VIP tier expires	`{{ person\|lookup:"Okendo Loyalty VIP Tier Expiry Date"\|default:'' }}`
Okendo Loyalty Enrolment Channel	Channel through which the customer enrolled (for example, Banner Widget, Shopify Checkout, Embedded Widget)	`{{ person\|lookup:"Okendo Loyalty Enrolment Channel"\|default:'' }}`

Loyalty events

Event	When it triggers	Key event properties
Enrolled in Okendo Loyalty	A customer's loyalty status changes to enrolled	—
Okendo Loyalty Points Awarded	A customer earns points from a loyalty action	Points Earned, Action, Description
Okendo Loyalty Points Redeemed	A customer redeems points	Points Spent, Description, Coupon Description, Coupon Code, Store Credit Amount
Okendo Loyalty Tier Changed	A customer's VIP tier changes	Old Tier, New Tier, Earning Period End, Is Tier Upgrade
Okendo Loyalty Points Adjusted	An admin manually adjusts a customer's points balance	Adjusted Amount, Adjusted Description
Okendo Loyalty Tier Nudge	A customer's spend exceeds 80% of the threshold for the next VIP tier	Current Tier, Next Tier, Spent within tier upgrade window, Spend to upgrade tier, Tier upgrade window end date

Klaviyo personalization tags for loyalty events:

Event	Property	Tag
Okendo Loyalty Points Awarded	Points Earned	`{{ event\|lookup:'Points Earned'\|default:'' }}`
Okendo Loyalty Points Awarded	Action	`{{ event.Action\|default:'' }}`
Okendo Loyalty Points Awarded	Description	`{{ event.Description\|default:'' }}`
Okendo Loyalty Points Redeemed	Points Spent	`{{ event\|lookup:'Points Spent'\|default:'' }}`
Okendo Loyalty Points Redeemed	Coupon Code	`{{ event\|lookup:'Coupon Code'\|default:'' }}`
Okendo Loyalty Tier Changed	Old Tier	`{{ event\|lookup:'Old Tier'\|default:'' }}`
Okendo Loyalty Tier Changed	New Tier	`{{ event\|lookup:'New Tier'\|default:'' }}`
Okendo Loyalty Points Adjusted	Adjusted Amount	`{{ event\|lookup:'Adjusted Amount'\|default:'' }}`

Referrals data

Referral events

Event	Key properties
Opted In to Okendo Referrals	Locale, Invitation URL, Customer Role, Referrer Name, Referrer Email, Date Opted-In
Sent Okendo Referral	Locale, Referrer First Name, Referrer Last Name, Invitation URL, Recipient Email, Customer Role, Date Sent
Okendo Shareable Link Used	Locale, Verification URL, Recipient Full Name, Recipient Email, Customer Role, Date Opted-In
Received Okendo Referral Coupon	Coupon Code, Coupon Description, Coupon Expiry Date, Date Received, Customer Role
Redeemed Okendo Referral Coupon	Date Redeemed, Customer Role, Order Discount Amount, Order ID, Order Number, Order Total Price

⚠️ Okendo Referral Rejected and Okendo Referral Invitation are not supported in email service providers. Do not disable these emails in Okendo — they must continue to be sent from Okendo directly.

Referral profile properties

Property	Description
Okendo Referral Shareable Link	Each referrer's unique shareable URL
Okendo Number of Successful Referrals	All-time count of successful referrals for this customer
Okendo Total Successful Referral Revenue	All-time revenue attributed to this customer's successful referrals
Okendo Latest Successful Referral Date	Date of the customer's most recent successful referral

Quizzes data

Submitted Okendo Quiz — event variables

The Submitted Okendo Quiz event fires when a customer completes a quiz. Use the following variables to personalize follow-up emails with quiz results and product recommendations.

Variable	Klaviyo tag
Quiz Name	`{{ event\|lookup:'Quiz Name'\|default:'' }}`
Product Name (first recommendation)	`{{ event\|lookup:'Recommended Products'\|lookup:'0'\|lookup:'Name'\|default:'' }}`
Product Image URL (first recommendation)	`{{ event\|lookup:'Recommended Products'\|lookup:'0'\|lookup:'Image URL'\|default:'' }}`
Product URL (first recommendation)	`{{ event\|lookup:'Recommended Products'\|lookup:'0'\|lookup:'URL'\|default:'' }}`
Product ID (first recommendation)	`{{ event\|lookup:'Recommended Products'\|lookup:'0'\|lookup:'ID'\|default:'' }}`
Question (first Q&A pair)	`{{ event.0.question\|default:'' }}`
Answer (first Q&A pair)	`{{ event.0.answer\|default:'' }}`
Quiz Response ID	`{{ event\|lookup:'Quiz Response ID'\|default:'' }}`

💡 To display the second recommended product, replace lookup:'0' with lookup:'1' in the tag. Continue incrementing the number for each additional product.

How to use Klaviyo variables

Klaviyo uses a personalization syntax to insert dynamic data into email templates. There are two main patterns:

For profile properties:

{{ person|lookup:"Property Name"|default:'' }}

For event properties:

{{ event|lookup:"Property Name"|default:'' }}

The default:'' portion ensures the tag renders as blank — rather than an error — if the property has no value for a given contact.

💡 For a full reference on Klaviyo's personalization syntax, see Klaviyo's personalization documentation.

Integrating Klaviyo with Okendo

Integrating Postscript with Okendo

Use Okendo data in Klaviyo segments

Integrating Loyalty with Klaviyo

Integrating Iterable with Okendo

Okendo data sent to Klaviyo