Build targeted Klaviyo segments using Okendo review, loyalty, quiz, survey, and referral data to deliver more relevant campaigns and flows.
In this article, you will learn about:
Before you begin
You'll need to connect Okendo to Klaviyo before building segments. See Getting started with Klaviyo and Okendo.
Create a segment using Okendo data
In Klaviyo, go to Lists & Segments.
Click Create List / Segment, then select Segment.
Name your segment and use the segment builder to add conditions.
Click Create Segment.
⚠️ Segments may take time to fully populate after creation. Wait before scheduling campaigns or flows against a new segment.
Use Okendo events in segments
Okendo sends behavioral events to Klaviyo that you can use as segment conditions.
In the segment builder, add a condition and select What someone has (or has not) done.
Choose an Okendo event from the dropdown. Available events include:
Created Okendo Review — fired when a customer submits a review
Eligible for Okendo Review Request — fired when a customer becomes eligible to receive a review request
Ineligible for Okendo Review Request — fired when a customer is marked ineligible (e.g., already reviewed)
Submitted Okendo Quiz — fired when a customer completes a quiz
Submitted Okendo Survey — fired when a customer completes a survey
Sent Okendo Referral — fired when a customer sends a referral
Set your conditions (e.g., at least once, zero times, within a date range).
💡 For a full list of Okendo events and their properties, see Okendo data sent to Klaviyo.
Use Okendo profile properties in segments
Okendo syncs customer profile properties to Klaviyo that you can filter on.
In the segment builder, add a condition and select Properties about someone.
Choose an Okendo property from the list. Examples include loyalty tier, points balance, and referral counts.
Set your operator and value (e.g., equals, greater than, contains).
💡 For a complete reference of all Okendo profile properties synced to Klaviyo, see Okendo data sent to Klaviyo.
Segment examples by product
Use these examples as starting points for your own segments. Combine conditions to build more precise audiences.
Reviews segment examples
Reviews segment examples
Customers who have reviewed at least once
Condition: What someone has done → Created Okendo Review → at least 1 time
High-value reviewers
Condition: What someone has done → Created Okendo Review → at least 3 times
Customers who gave a 5-star review
Condition: What someone has done → Created Okendo Review → at least 1 time
Event property filter: Rating equals 5
Customers who have not yet reviewed
Condition: What someone has done → Created Okendo Review → zero times
Loyalty segment examples
Loyalty segment examples
VIP tier members
Condition: Properties about someone → Okendo Loyalty VIP Tier → equals → your top tier name (e.g., Gold)
All active loyalty members
Condition: Properties about someone → Okendo Loyalty VIP Tier → is set
Referrals segment examples
Referrals segment examples
Customers who have sent a referral
Condition: What someone has done → Sent Okendo Referral → at least 1 time
Top referrers
Condition: Properties about someone → Okendo Successful Referral Count → is greater than → 2
Customers who have never referred
Condition: What someone has done → Sent Okendo Referral → zero times
Quiz segment examples
Quiz segment examples
Customers who completed a specific quiz
Condition: What someone has done → Submitted Okendo Quiz → at least 1 time
Event property filter: Quiz Name equals → [your quiz name]
Customers who completed any quiz
Condition: What someone has done → Submitted Okendo Quiz → at least 1 time
Survey segment examples
Survey segment examples
Customers who completed a specific survey
Condition: What someone has done → Submitted Okendo Survey → at least 1 time
Event property filter: Survey Name equals → [your survey name]
Customers who have not completed a survey
Condition: What someone has done → Submitted Okendo Survey → zero times