The Review Flow tab in Review Performance reporting provides a complete view of your review capture journey. It combines email performance metrics with the visual flow to show how customers move through each stage, from email sent to review submitted. This makes it easy to pinpoint where drop-offs occur and identify opportunities to optimise your sequence for higher review capture rates.
In this article, you will learn about:
In your Okendo admin panel, navigate to the Products tab by going to Reviews > Performance > Review Flow
Review Flow key metrics
At the top of the Sentiment report, you’ll see four key metrics. These are calculated across the selected products in the time period.
💡 Changing the time period or the selected products will update the key metrics to reflect the new selection.
Metric | Description |
Reviews Received | The number of reviews received across the selected products in the time period. This includes published and unpublished reviews. |
Review Rate | The number of reviews received versus the number of orders for which a review request has been sent. |
Review Requests | The number of review request sent for eligible orders (emails, sms) |
Time To Review | The average duration between customers receiving a review request and leaving a review. |
Review Flow diagram
The Review Flow diagram visualises how customers progress through the review request journey, from emails sent, to opens, clicks, completed reviews and media uploads. By following this flow, you can quickly identify where engagement drops off and uncover opportunities to optimise performance.
💡 You can select an action in the flow to highlight the actions that preceded and followed that action.
⚠️ Exports for the Review Flow diagram are not available, email specific data can be downloaded from the Capture tab.