Skip to main content

Send review data with webhooks

Trigger follow-ups, team alerts and CRM updates the moment a customer submits, updates or deletes a review.

Written by Simon Mainwaring

Overview

Act on new reviews the moment they arrive, in the tools your team already uses. Reviews webhooks send real-time review data to external systems such as email platforms (ESPs), CRMs or analytics tools, even when they don't have a direct integration with Okendo.

Before you begin

🔔 Webhooks are available on the Advanced plan and above. View pricing.

New to webhooks? Read Getting started with webhooks and Okendo first.

Use cases for Reviews webhooks

Here are a few examples of what merchants use webhooks for:

  • Send review data to your email marketing platform to segment customers based on the data or follow up with them when a review is submitted.

  • Notify teams when reviews are created to moderate based on the content and helpful ratings.

  • Push review data to CRMs or customer profiles to support your retention or support teams.

Events that can be subscribed to

You can configure webhooks to notify your system when a review is:

  • Created - The most common use case whenever a review is submitted.

  • Updated - When an existing review is updated with information.

  • Deleted - When a review is deleted from the database - typically initiated by Okendo for specific cases.

Data included in each event

  • Review details

    • Review ID

    • Subscriber ID

    • Product ID

    • Variant ID

  • Review content

    • Title

    • Body

    • Rating

    • Sentiment

    • Whether the product is recommended

    • Whether the review contains profanity

    • Date created

  • Product attributes

  • Reviewer info

    • Name

    • Email

    • Verified status

    • Social connection

    • Location

    • Avatar URL

    • Reviewer attributes

  • Attached media info

  • Review reply

    • Reply body

    • Date created

    • Whether it is private

  • Reward or incentive offered (if applicable)

  • Review status

  • Helpful & Unhelpful count

  • Tags applied

How to subscribe to Reviews webhooks

Webhook setup requires some developer support. Your team will need to:

  1. Set up an endpoint to receive review data in your desired platform or use a middleware such as Zapier.

  2. Subscribe to webhook events through the Okendo API using the likes of Postman or through code.

  3. Test and verify that the events are being sent and received correctly.

Refer to our technical documentation for the full setup details:

Related Articles
Did this answer your question?