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Send Review Data with Webhooks

How to utilize webhooks to send event data from Reviews to external platforms.

Adarsh Subramaniam avatar
Written by Adarsh Subramaniam
Updated this week

If you’re using Okendo Reviews and want to send review submission data to other platforms in your tech stack, you can utilize webhooks. Webhooks make it easy to send real-time review data to external systems like email platforms (ESPs), CRMs or analytics tools even if there is not a direct integration with Okendo.

In this article, you'll learn about:

Use cases for Reviews webhooks

Here are a few examples of what merchants use webhooks for:

  • Send review data to your email marketing platform to segment customers based on the data or follow up with them when a review is submitted.

  • Notify teams when reviews are created to moderate based on the content and helpful ratings.

  • Push review data to CRMs or customer profiles to support your retention or support teams.

Events that can be subscribed to

You can configure webhooks to notify your system when a review is:

  • Created - The most common use case whenever a review is submitted.

  • Updated - When an existing review is updated with information.

  • Deleted - When a response is deleted from the database - typically initiated by Okendo for specific cases.

Data included in each event

  • Review details

    • Review ID

    • Subscriber ID

    • Product ID

    • Variant ID

  • Review content

    • Title

    • Body

    • Rating

    • Sentiment

    • Whether the product is recommended

    • Whether the review contains profanity

    • Date created

  • Product attributes

  • Reviewer info

    • Name

    • Email

    • Verified status

    • Social connection

    • Location

    • Avatar URL

    • Reviewer attributes

  • Attached media info

  • Review reply

    • Reply body

    • Date created

    • Whether it is private

  • Reward or incentive offered (if applicable)

  • Review status

  • Helpful & Unhelpful count

  • Tags applied

  • Review status

How to subscribe to Reviews webhooks

Webhook setup requires some developer support. Your team will need to:

  1. Set up an endpoint to receive review data in your desired platform or use a middleware such as Zapier.

  2. Subscribe to webhook events through the Okendo API using the likes of Postman or through code.

  3. Test and verify that the events are being sent and received correctly.

Refer to our technical documentation for the full setup details:

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