Integrating Braze with Okendo Reviews enables you to seamlessly enhance your customer engagement through automated triggers and personalized email messaging.
In this article, you'll learn about:
Connecting Okendo Reviews and Braze
To connect Okendo Reviews to Braze, follow the instructions in this support article.
💡 If you have an existing connection between another Okendo product and Braze, you may piggyback off this connection and skip the step above.
Using review events as filters in Braze Canvas
You can leverage review events as action-based entry rules and decision split filters within your Braze Canvas.
💡 Follow this resource to learn more about Braze and Braze Canvas.
Action-based entry rules filters
These filters help to decide how your users will enter your Canvas. You can use Okendo's custom events as Action-Based filters.
Custom events
Okendo Review Created
Okendo Review Request
Event attributes (property filters)
Includes all event properties listed here.
To apply these filters, follow these steps:
In Braze go to Messaging > Canvas.
Create a new Canvas or edit an existing one.
In the Canvas flow, go to Entry Schedule and select Action-Based as the entry type.
Under Action-Based Options, select Perform Custom Event as the trigger and choose either Okendo Review Created or Okendo Review Request.
To refine the trigger further, select Add Property Filters and configure them according to your campaign's requirements.
Decision split filters
You can use Decision Split to split your users which will evaluate your users and then funnel them to one step or another.
To apply these filters, please follow the steps below:
In Braze go to Build Canvas in your Canvas flow.
From the Components section, select Decision Split and add it to your Canvas.
In the Decision Split settings, set Custom Event as the filter and choose either Okendo Review Created or Okendo Review Request.
Additionally, you can use Custom Attributes as filters, including:
Custom attribute | Description |
| The average rating of all reviews submitted by the customer. |
| Indicates whether the customer has uploaded media (e.g., images or videos) along with their review. |
| The rating given in the most recent review submitted by the customer. |
| The total number of reviews submitted by the customer. |
To use custom attributes, simply select Custom Attribute instead of Custom Event in the final step.
Sending Review Event Data to Braze
Okendo Reviews create the following events against profiles in Braze. Use event data to trigger/filter journeys or segments in Canvas.
Event name | Description |
| Triggered when a customer |
| Triggered when the merchant |