If you’re using Okendo Quizzes and want to send quiz submission data to other platforms in your tech stack, you can utilize webhooks. Webhooks make it easy to send real-time quiz data to external systems like email platforms (ESPs), CRMs or analytics tools even if there is not a direct integration with Okendo.
In this article, you'll learn about:
Use cases for Quizzes webhooks
Here are a few examples of what merchants use webhooks for:
Send quiz data to your email marketing platform to segment customers based on:
Products recommended
Quiz answers (e.g. skin type, goal, style preferences)
Utilize product recommendations in your email marketing platform to follow up with shoppers and increase the opportunity for conversion.
Push responses to CRMs or customer profiles to support your retention or support teams.
Get notified when someone completes a quiz - great for internal alerting or downstream automation.
Events that can be subscribed to
You can configure webhooks to notify your system when a quiz response is:
Created - The most common use case whenever a quiz response is submitted.
Updated - When an existing response is updated with information - e.g. when an email is added to a response on the recommendation page to receive a coupon.
Deleted - When a response is deleted from the database - typically initiated by Okendo for specific cases.
Data included in each event
Quiz name and ID
Customer info (email, if provided)
Answered questions
Product recommendations
Recommended product and variant IDs
Quiz response ID - the ID appended to quiz's URL to view the recommendations on demand
Recommendation page title (conditional logic)
Runner up product and variant IDs (points logic)
Product points allocations (points logic)
Tags points allocations (points + product tags logic)
Reward or incentive offered (if applicable)
Whether the customer opted into marketing
How to subscribe to Quizzes webhooks
Webhook setup requires some developer support. Your team will need to:
Set up an endpoint to receive quiz data in your desired platform or use a middleware such as Zapier.
Subscribe to webhook events through the Okendo API using the likes of Postman or through code.
Test and verify that the events are being sent and received correctly.
Refer to our technical documentation for the full setup details: