If you're using Okendo Loyalty and want to send your customer feedback to other platforms in your tech stack, you can utilize webhooks. Webhooks allow you to send Loyalty data in real time to other systems like email platforms (ESPs), CRMs or analytics platforms even if there is not a direct integration with Okendo.
In this article, you'll learn about:
Use cases for Loyalty webhooks
Here are a few examples of what you can use webhooks for:
Log points adjustments for members in a CRM to keep track of any changes and review later if required.
Send notifications to customers via email when they have earned points or made redemptions.
Record new Loyalty members in a CRM when they join your program to market to them later.
Send Loyalty data to an analytics platform to conduct further analysis on your program's effectiveness and identify high value customers.
Events that can be subscribed to
You can configure webhooks to notify your system for the following events:
Event | Description | Summary of Data |
Loyalty Member Created/Updated/Deleted | When a Loyalty member joins, has their information updated or is deleted. |
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Loyalty Transaction Adjustment Created/Updated/Deleted | When any changes to a Loyalty transaction are made. |
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Loyalty Earning Transaction Created/Updated/Deleted | When a Loyalty member earns points, has their points updated or has their points deleted. |
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Loyalty Redemption Transaction Created/Updated/Deleted | When a Loyalty member redeems points, has their redemption updated or has their redemption deleted. |
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How to subscribe to Loyalty webhooks
Webhook setup requires some developer support. Your team will need to:
Set up an endpoint to receive survey data in your desired platform or use a middleware such as Zapier.
Subscribe to webhook events through the Okendo API using the likes of Postman or through code.
Test and verify that the events are being sent and received correctly.