Okendo Referrals seamlessly connects with Attentive, empowering you to create a deeply personalized referral experience that enhances customer engagement and drives targeted marketing strategies.
⚠️ To utilise marketing automation platforms for referral emails, you will need to disable the same email types in Okendo Referrals. Read this support article to learn more.
In this article, you'll learn about:
Connecting Okendo Referrals to Attentive
💡 If you have an existing connection between another Okendo product and Klaviyo, you may piggyback off this connection and skip this step.
To connect Okendo Referrals to Attentive, follow the instructions in this support article.
Referrals data sent to Attentive
Okendo sends a range of events, property data, and customer profile attributes to Attentive. You can use this data to trigger referral messages, create more personalised content and build segments in Attentive.
💡 For a full list of events, properties and attributes, refer to this support article.
Referrals events and properties
❗️Referral rejection events are not currently available. We recommend not disabling this email type in Okendo.
Event name | Properties |
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Recipient
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| Referral Rejected events are not currently available
Recipient Event
Referrer Event
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Referrals customer profile attributes
Description | Property |
Okendo general properties |
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Email comms enabled using this data
You can use this profile property and event data to automate email comms for the following use cases:
Invitations to your referrals program.
Verify anonymous participants when they sign up via a referrer's shareable link.
Referrer reward emails when a recipient makes an order.