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Creating Segments in Attentive with Okendo Quiz Data
Creating Segments in Attentive with Okendo Quiz Data
Adarsh Subramaniam avatar
Written by Adarsh Subramaniam
Updated over 3 months ago

Data generated from Okendo Quizzes can be used to create targeted audience segments in Attentive.

You will need to have the Attentive integration enabled in your Okendo app before you are able to send Okendo collected data into Attentive. You can reference our help article here to set up your Okendo <> Attentive integration.

Creating Segments Using Okendo Quizzes Data

Navigate to the Segments tab in your Attentive account on the left side panel and then click Create Segment in the upper right corner.

Select Dynamic segment from the pop-up window.

The segment builder allows you to define your segment by adding conditions. Segments can be created based off users who have submitted a quiz and filtered by properties such as the quiz name or responses to questions.

First select A subscriber's activity and then select the Submitted Okendo Quiz event under the Custom Events section.

Choose the frequency of the quiz submission and time period.

Optionally click Filter to define further properties for the quiz response. These properties could include:

  • Quiz Name

  • Answers to specific questions (excluding multi-select questions)

  • First Recommended Product ID
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Check that the values entered are accurate and the number of eligible subscribers looks right before creating the segment.

Note: Quiz takers will only be available in a segment if they are an existing subscriber within Attentive and have provided marketing consent. Follow the steps to create a sign-up unit in Attentive to collect subscribers.

If you're planning on sending a campaign to a segment, please allow time for your segment to populate before scheduling the email.

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