Google Merchant Center includes a free add-on that displays your existing loyalty program tiers and perks directly on Google Search, the Shopping tab, and Google Ads, helping you attract new members and re-engage existing ones without any code changes to your site.
Before you get started
⚠️ This feature is set up and managed entirely within your Google Merchant Center account and doesn't require any configuration in your Okendo dashboard.
Make sure you have the following before you begin:
An active Google Merchant Center account with a product feed already connected
A business based in a supported country: United States, United Kingdom, Canada, Australia, France, Germany, Brazil, Mexico, India, Italy, Netherlands, South Korea, or Spain
In this article, you will learn about;
Activate the loyalty program add-on
In Google Merchant Center:
Go to Add-ons.
Under the Discover tab, find the Loyalty programs card and select Add.
💡 If you run a marketplace with multiple sub-accounts, set this up once at the top-level account only. You don't need to repeat it for each sub-account.
Add your program details
Once activated, fill in the following:
Loyalty program name — what customers see on Google (e.g. "ABC Rewards").
Loyalty program label — an internal reference used to match your feed data. Use underscores instead of spaces. This can't be changed once submitted, so choose carefully.
Program description — a short summary of your program's key benefit.
Sign-up URL — the page where customers join your program.
Add your tiers
For each membership tier (for example, Free, Silver, Gold):
Enter a tier name (customer-facing) and tier label (internal reference — also can't be edited later).
Add an optional tier URL.
Select the tier requirement: free to join, spending threshold, membership fee, or branded credit card.
Add at least one benefit per tier: free shipping or delivery, redeemable points, or loyalty pricing.
❗ List your tiers from lowest barrier to entry to highest. For example, Free, then $100/year, then $500/year. Credit-card tiers should always go last.
Submit your program for review
Select Continue, review your entries, then select Send for approval. Google typically reviews submissions within 48 hours.
💡 You'll receive an email if your submission is rejected, and you can track approval status under the Loyalty programs tab in Merchant Center.
Further reading
About merchant loyalty program – overview of the feature, benefits, and how it works
FAQs
Q. How long does it take for my loyalty benefits to show up on Google?
Once approved, Google typically starts surfacing your program tiers and benefits within about 48 hours.
Q. Can I change my tier names later?
No — tier labels and the program label can't be edited after you submit them, so double-check them before sending for approval.
Q. Does this cost anything?
No, activating the loyalty program add-on your Google Merchant Center is free.
Q. Where can I see how it's performing?
Check the loyalty program performance report inside your Google Merchant Center.