Okendo review content can be added to Klaviyo emails in several ways. Whether you want to show a specific product's reviews, display your overall store rating, or add a dynamic review GIF, each approach is documented in a dedicated article. Use this guide to identify which method applies to your use case, then follow the linked article for step-by-step setup.
💡 Before you begin: Make sure you've connected Okendo to Klaviyo. See Getting started with Klaviyo and Okendo.
In this article, you will learn about:
Display specific product reviews
This option pulls in reviews for a single, specific product and displays them inside your email. You control exactly which product's reviews appear.
When to use it: Abandoned cart emails — show reviews for the exact product a customer left behind to nudge them back to purchase.
Display all product reviews
This option surfaces reviews from across your entire product catalog in a single email block, giving customers a broad view of your store's social proof.
When to use it: Promotional or browse-abandonment emails where you want to showcase a range of products and their reviews rather than a single item.
Display site reviews
This option shows your highest-rated store-wide reviews — not tied to any specific product — giving customers an overall sense of your brand's reputation.
When to use it: Welcome flows, re-engagement emails, or any campaign where you want to build general brand trust rather than highlight a specific product.
Add a review block to abandoned cart emails
Using Klaviyo's new email editor, you can drop a pre-built Okendo review block directly into an abandoned cart email. The block dynamically populates with reviews relevant to the cart contents.
When to use it: Abandoned cart flows built in Klaviyo's new editor — a fast way to add social proof without writing custom code.
Add a rating aggregate to abandoned cart emails
This option adds your store's overall star rating — a single aggregate score — to your abandoned cart emails. It's a compact, high-impact trust signal that doesn't require individual review content.
When to use it: Abandoned cart emails where you want to show social proof quickly without taking up much space.
Add a review GIF to abandoned cart emails
This option generates an animated GIF that cycles through customer reviews and embeds it in your abandoned cart email. The animation draws attention and communicates social proof in a visually engaging format.
When to use it: Abandoned cart emails where you want a dynamic, eye-catching element — especially effective for brands with strong visual identity.
Customize CTA buttons in Klaviyo review requests
This option lets you customize the call-to-action buttons in your Klaviyo review request emails — changing button text, colors, and styling to match your brand.
When to use it: After setting up your Klaviyo review request flow, when you want to tailor the button design before going live.