Achievements applies gamification elements (in this case, badges), as a way of motivating members to engage with your loyalty program.
In this article, you will learn:
What achievements are available
How to provision achievements
The member experience
How does this feature work?
Essentially, members are awarded badges for completing or reaching a number of preset actions. These include:
Actions | Description | Awarded multiple times? |
Sign up | Badge awarded when a member's status = | No |
Earn points | Badges awarded when members carry out actions that earn points | Yes, different badges awarded when members earns points for the first time and then for the 3rd, 5th, 7th and 10th time after that. |
Redeem Loyalty rewards | Badges awarded when members convert points to Okendo Loyalty rewards | Yes, different badges awarded when members converts points to coupons for the first time and then for the 3rd, 5th, 7th and 10th time after that. |
Use Loyalty coupons | Badges awarded when members use Okendo Loyalty rewards on future purchases | Yes, different badges awarded when members converts points to coupons for the first time and then for the 3rd, 5th, 7th and 10th time after that. |
Refer friends | Badges awarded for each successful sent out by members | Yes, different badges awarded for the first successful referral and then for the 3rd, 5th, 7th and 10th referral after that. |
Leave reviews | Badges awarded when a member's product review is published | Yes, different badges awarded for the first product review published and then for the 3rd, 5th, 7th and 10th review after that. |
First review with a photo | Badge awarded when a member includes a photo on a product review, for the first time. | No |
First review with a video | Badge awarded when a member includes a video on a product review, for the first time. | No |
The merchant experience
How do I activate achievements?
Achievements can be activated by type and then further refined to specific badges. Alternatively, all achievement types can be enabled at once.
Simply go into Okendo Admin > Loyalty > Achievements > + (to add each achievement type individually) or Add Recommended Achievements (to add all achievement types at once). You can reorder achievement types.
Adding individual achievement types
Adding all achievement types
Reordering achievement types
To view achievements through onsite displays, you need to add the Achievements module to the loyalty page app block or floating widget. As with all modules, you can reorder the achievements module to appear in the position of their liking.
Adding the achievements module to the floating widget
Adding the achievements module to the loyalty page
Individual achievements can be hidden, while entire achievement types can deleted, if you do not wish to award these anymore.
What elements can be modified, on achievements?
The appearance of each achievement badge
Icons
Background colors
Borders
Foils
Where achievements appear (in the floating widget and loyalty page)
Modifying achievements
How can I view achievements earned by members?
You can locate the member's profile by selecting Loyalty > Members, and then searching by email address. Achievements previously earned and active achievements yet to be earned, are displayed on the member's profile.
Achievements section in the member's profile
Is there any reporting for achievements?
As this stage, there are no reports for achievements.
The member experience
Customers can view the achievements module. However they cannot view each achievement. Only enrolled members can view each individual achievement earned and available.
Accessing Achievements in the floating widget
Achievements in the floating widget
Achievement detail in the floating widget
Achievements in the loyalty page
⚠️ NOTE
Enrolled members can be awarded badges for actions completed prior to the you launching achievements. However to allocate these badges, members must complete an instance of the action, post-launch.
For example, a member that has completed more than 10 points-earning actions prior to achievements launching, can receive the achievement badges for 1,3,5,7 and 10 points-earning actions, by completing a purchase, post-launch. For this reason, it may be easier to enable achievements with unlaunched programs, than those with programs already launched.
Other FAQs
What happens if I hide or delete an achievement, after it has been earned by members?
Hidden or deleted achievements are simply removed from the floating widget and loyalty page. Doing so will not impact members who have earned these achievements previously (i.e. once an achievement is re-enabled or added back, any member who had earned it previously, will see it again in the loyalty page or floating widget).
When can achievements be enabled?
Achievements can be enabled during onboarding or any time after program launch.
Are achievements affected by a member's tier?
At this point, no. Tiers have no bearing on achievements.
Can I (or Okendo team members on their behalf) create custom achievements?
Not at this time. However, you are welcome to provide feedback by emailing support@okendo.io
Are there any points or rewards associated with achievements?
No.
Are achievements sent to Klaviyo, Attentive or any other marketing automation platforms?
No.