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Report on store credit using Shopify Analytics

See how much store credit your loyalty program has issued, redeemed and expired, and track your outstanding balance over time with Shopify's native reports.

Written by James Fletcher

Okendo issues store credit directly to your customers' Shopify accounts, so Shopify holds the full record of every balance and transaction. Shopify's native store credit reports are where you track what's been issued and redeemed, and the outstanding balance you owe customers.

✅ Before you begin

In this article, you will learn about;


Finding the store credit reports

  1. In your Shopify admin, go to Analytics > Reports.

  2. Under Categories, select Finances.

  3. Open Store credit transactions or Outstanding store credit balance.

Both reports use the same controls in the right-hand panel:

Control

What it does

Period

The date range the report covers

Compare

Compares results against a previous period

Currency

The currency values are shown in

Metrics

The values the report calculates

Dimensions

How results are broken down, such as by month or customer

Visualization

Shows results as a table or chart

Filters

Narrows results to specific records


Tracking store credit transactions

The Store credit transactions report lists every time store credit is added to, used from or expires from a customer's account. Use it to see where credit came from and how it was used.

Metrics

Metric

What it shows

Credited store credit

Store credit added to customer accounts

Debited store credit

Store credit customers have spent

Expired store credit

Store credit that expired before it was used

Dimensions

Dimension

What it shows

Month

The month the transaction happened

Store credit ID

The unique ID of the store credit transaction

Customer name

The customer who received or used the credit

Customer email

The customer's email address

Store credit event

The type of transaction, such as an adjustment

Store credit source

The app that issued the credit, or the staff member's name if it was added manually

Order name

The order the credit was used on, if any

💡 Use Store credit source to separate credit issued by Okendo from credit your team added manually or other apps issued.


Tracking your outstanding store credit balance

The Outstanding store credit balance report shows the total store credit your customers hold over time. This is your store credit liability: the value you owe customers that they haven't spent yet.

Metrics

Metric

What it shows

Starting store credit balance

Total balance at the start of each period

Credited store credit

Store credit added during the period

Debited store credit

Store credit spent during the period

Expired store credit

Store credit that expired during the period

Exchange rate impact

Change in balance caused by currency conversion

Ending store credit balance

Total balance at the end of each period

Store credit balance net change

The difference between the starting and ending balance

Results are broken down by Month. You can show them as a line chart, and turn on Cumulative to see running totals or Show annotations to add context to the chart.

💡 For month-end reporting, compare Ending store credit balance with your accounting records to reconcile your store credit liability.


Building a custom store credit report

If the standard reports don't answer your question, you can edit either report and save it as your own.

  1. Open Store credit transactions or Outstanding store credit balance.

  2. In the right-hand panel, select + next to Metrics, Dimensions or Filters to add or remove fields.

  3. Adjust Period, Compare and Visualization as needed.

  4. Select Save as and name your report.

Your saved report appears in Analytics > Reports so you can return to it anytime. Some examples:

  • Okendo Loyalty credit issued by month: Store credit transactions with Month and Store credit source, filtered to Okendo.

  • Top customers by credit spent: Store credit transactions with Customer name and Debited store credit, sorted highest first.

  • Credit used on orders: Store credit transactions with Order name, filtered to transactions that have an order.

💡 Advanced users can edit the query at the top of the report directly, using the store_credit_transactions and store_credit_summaries data sets.


FAQs

Q: Why can't I see store credit reporting in Okendo?

A: Store credit lives in your customers' Shopify accounts, not in Okendo. Okendo issues the credit, but Shopify records every balance and transaction, so Shopify's reports are the most accurate source.

Q: I can't find the store credit reports in Shopify. Why?

A: Both reports require new Shopify Analytics. Turn it on in your Shopify admin, then check Analytics > Reports > Finances.

Q: How do I see only the store credit issued by my loyalty program?

A: In the Store credit transactions report, add the Store credit source dimension or filter, and select Okendo.

Q: Can I export the data?

A: Yes. Open the report and use More actions to export it.

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