Okendo's integration with Google Analytics (GA4) offers a seamless connection between your GA4 data and Okendo's built-in dashboard. This integration empowers you to gain valuable insights into how customer interactions with Okendo's review widgets influence critical e-commerce metrics. The in-built Okendo dashboard serves as a centralized hub for visualizing and analyzing this data.
The dashboard tracks these metrics and displays the corresponding values:
Conversion Rate
Revenue
Transactions
Average Order Value (AOV)
To learn more about the definitions of the metrics, refer to this help article. The widget also tracks on-screen widget time, which can be read about here.
Setting up the Okendo GA Dashboard
Pre-requisite: Shopify Admin Configuration
Go to the Shopify Admin > Google & YouTube under the Sales channels heading.
Check to see that a Google Analytics 4 property is connected in the store, as shown below. If the heading states Your Google Analytics property, then a property is already connected.
If there is no property connected, select a property from the dropdown and select Connect. Note: If a Google Account is not yet connected to the Shopify store, follow these steps here.
Okendo Configuration
Open your Okendo admin > Settings > Widgets.
Select Google Tag (gtag.js - Recommend Shopify Default).
ℹ️ Note: If using Google Tag Manager, refer to this help article to complete a few extra steps.
Next, navigate to Integrations (Settings > Integrations).
Select Sign in with Google and login with your preferred Google account.
Select the properties you wish to sync data from in the list and click Save.
Navigate to Google Analytics Dashboard (Insights > Google Analytics).
Select a GA property and configure the data range as required to view your data.
Wait 48 - 72 hours for the data to sync.
ℹ️ Note: The person logging into the account will need to have "Editor" or "Administration" level permission within GA. If the report hasn't populated after 72 hours, please check your permission level and re-login if needed. User roles are explained more in-depth by Google here.