Okendo’s integration with Universal Analytics (UA) allows you to send event data to Google Analytics, specifically Universal Analytics. This will help you gain direct insights into the impact of customer-generated content and reviews on key metrics such as conversion rates, average order values, and revenue by setting up Okendo to integrate with Google Analytics. Okendo makes use of this integration to track your reviews widget interaction events on your site and collect those events in UA.


ℹ️ Note: Universal Analytics will no longer process new data as of July 1, 2023. If you haven’t already, you should prepare to switch over to Google Analytics 4.

You can capture Okendo events in Google Analytics 4 by following either our Google Tag Manager integration guide or our Global Site Tag integration guide.


Before you begin

The Okendo + UA integration makes use of your existing Universal Analytics setup. Make sure you have Google Analytics set up in your Shopify account and you turned on ecommerce tracking. Click the **button** below to learn more.

Setting up Google Analytics

Enable Universal Analytics in Okendo

  1. Open your Okendo admin.

  2. Navigate to Widget Settings (Settings > Widgets > General).

  3. Select Universal Analytics in the Google Analytics Provider drop down and click Save.

Viewing Captured Events

An interaction event is whenever a customer engages with the widgets in some way. For example:

  • Clicked “Show More” reviews

  • Filtered/sorted reviews

  • Clicked the star icons at the top of the product or collection page

  • Clicked on an image or video to enlarge it

  • Clicked up-vote or down-vote on a review

You can view captured events for Okendo widgets by going to your UA property in the Google Analytics dashboard and following the steps below:

  1. 1Navigate to Top Events (Behavior > Events > Top Events).

  2. Select `Okendo` from the list of Event Categories.

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