Integrating Google Analytics with Okendo

Start sending event data to Google Analytics for tracking and measuring

Amanda Calderon avatar
Written by Amanda Calderon
Updated over a week ago

ℹ️ This article applies to Google Analytics 4 (GA4).

Google is no longer collecting new data for Universal Analytics (UA). Our Universal Analytics (UA) pre-built report is still available for historic reporting purposes only.

When you set up Okendo to integrate with Google Analytics 4 (GA4), you can learn how your customer-generated content directly impacts your conversion rates, revenue, and average order values. You can also see how many transactions are a result of your customer's interaction with your reviews widget. As long as you have Google Analytics set up in your Shopify account and you turned on e-commerce tracking, Okendo uses this integration to capture and send widget events to GA4.

In this article, you'll learn about:

Before you begin

Make sure you have Google Analytics set up in your Shopify account and you have turned on e-commerce tracking. Click the button below to learn more.

Interaction events captured in Okendo

An interaction event happens whenever a customer engages with your reviews widgets in these ways:

  • Clicks Show More reviews

  • Filters or sorts through your reviews

  • Clicks the star icons at the top of the product or collection page

  • Clicks an image or video to enlarge it

  • Clicks up-vote or down-vote on a review

Okendo captures these events and then sends them to Google Analytics. You can setup our GA4 pre-built report to see the exact impact on your bottom line.

Note: We currently do not count people who simply scrolled and read reviews if they don't click the widget, which means you can consider the event numbers to be conservative.

Set up Okendo to integrate with Google Analytics 4

Tip: If you're not sure which version of Google Analytics you're using, we recommend you read this blog to discover the easiest way to make that determination.

  1. Open your Okendo app.

  2. Go to Settings > Widgets from the sidebar.

  3. Select an option from the Google Analytics Provider drop-down list.

    You can choose from:

    • Google Tag Manager

    • Global Site Tag (gtag.js)

  4. Click Save.

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