When you set up Okendo to integrate with Google Analytics (GA), you can learn how your customer-generate content directly impacts your conversion rates, revenue, and average order values. You can also see how many transactions are a result of your customer's interaction with your reviews widget. As long as you have Google Analytics set up in your Shopify account and you turned on ecommerce tracking, Okendo uses this integration to capture and send widget events to GA.
In this article, you'll learn about:
Before you begin
Make sure you have Google Analytics set up in your Shopify account and you turned on ecommerce tracking. Click the button below to learn more.
Interaction events captured in Okendo
An interaction event happens whenever a customer engages with your reviews widgets in these ways:
Clicks Show More reviews
Filters or sorts through your reviews
Clicks the star icons at the top of the product or collection page
Clicks an image or video to enlarge it
Clicks up-vote or down-vote on a review
Okendo captures these events and then sends them to Google Analytics. After GA collects at least 3-4 weeks of events, you can then run our pre-built report to see the exact impact on your bottom line.
Note: We cannot currently count people who simply scrolled and read reviews if they don't click the widget, which means you can consider the event numbers to be conservative.
Set up Okendo to integrate with Google Analytics
Tip: If you're not sure which version of Google Analytics you're using, we recommend you read this blog to discover the easiest way to make that determination.
Open your Okendo app.
Go to Settings > Widgets from the sidebar.
Select an option from the Google Analytics Provider drop-down list.
You can choose from:
Google Tag Manager
Global Site Tag (gtag.js)