You can gain direct insights into the impact of customer-generated content and reviews on key metrics such as conversion rates, average order values, and revenue by setting up Okendo to integrate with Google Analytics. Okendo makes use of this integration to track your reviews widget interaction events on your site and collect those events in GA.

About 30 days after you connect Okendo with GA, you can use Okendo's pre-built report to see the ROI that Okendo's reviews widgets on your site bring to your business.

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