Okendo’s Klaviyo integration enables the ability to incorporate referrals into email and SMS marketing strategies to personalize and optimize customer acquisition.
In this article, you'll learn:
Connecting Okendo to Klaviyo
List of Profile Properties and Events in Klaviyo
Strategies to boost Referral program performance
Connecting Okendo to Klaviyo
If your Okendo account is not already integrated with Klaviyo, follow the steps below:
Create a private API Key called “Okendo” in Klaviyo - instructions here.
Open the Okendo app > Settings > Integrations.
Open the Klaviyo section, enable the integration, and copy your public and private API Keys into the corresponding fields.
Click Save.
Profile properties and events in Klaviyo
Profile properties and events in Klaviyo are a powerful combination that can level up how you target customers and customize content in order to maximize the performance of a Referral Program
Okendo syncs the following Profile Properties to Klaviyo:
Property name | Description |
Okendo Referral Shareable Link | Unique URL that is associated with each Referrer |
Okendo Number of Successful Referrals | All time count of total successful Referrals made |
Okendo Total Successful Referral Revenue | All time total Revenue associated with successful referrals |
Okendo Latest Successful Referral Date | Last registered date of a successful referral |
Okendo creates the following Events in Klaviyo:
Profile | Event | Event description |
Referrer Profile | Sent Okendo Referral | Triggered when a customer refers someone |
| Received Okendo Referral Coupon | Triggered when the referral made by a customer is deemed successful and they are issued a coupon |
| Redeemed Okendo Referral Coupon | Triggered when a customer redeems the coupon received (in the step above) |
Recipient Profile | Received Okendo Referral Coupon | Triggered when a recipient successfully retrieves their referral reward |
| Redeemed Okendo Referral Coupon | Triggered when a recipient redeems their referral rewards |